Senior Director, New Business
About the role
This is a career-defining role. Metagenics is launching, first-to-market product that will redefine a category — and we're looking for a bold, entrepreneurial leader to bring it to life. As Senior Director, New Business, you will own the end-to-market strategy and execution for this high-profile launch.
Key Responsibilities
Own the Go-to-Market Strategy. Define, develop, and execute the full GTM roadmap for a first-to-market product — including positioning, pricing, segmentation, launch sequencing, commercial readiness, and full P&L ownership. You'll be the single-threaded leader of the launch and the single point of accountability for its success.
Build and Lead a High-Performing Team. Lead a cross-functional team responsible for driving the launch across every touchpoint. You'll set the vision, raise the bar, and create an environment where great people do the best work of their careers.
Shape Brand Positioning and Storytelling. Partner with marketing, creative, and product teams to craft a compelling brand narrative, value proposition, and messaging architecture that resonates with target audiences and differentiates us in the market.
Stand Up the Digital Experience. Oversee website build, e-commerce setup, and digital experience end-to-end — from site architecture and content strategy to launch readiness, conversion optimization, and ongoing iteration.
Design and Operationalize Channel Strategy. Establish channel operations across DTC, practitioner, retail, and/or digital partners — including partner onboarding, order-to-cash processes, fulfillment, promotional mechanics, and channel economics.
Establish KPIs, Reporting, and Analytics. Partnering with finance, you will build the measurement framework, dashboards, and performance reporting cadence to track launch metrics, optimize in-market performance, and surface insights that inform executive decision-making.
Drive Cross-Functional Alignment. Work shoulder-to-shoulder with R&D, Regulatory, Supply Chain, Finance, Sales, Marketing, and IT to ensure seamless execution across the enterprise. You'll be a force multiplier — the person who gets things unstuck.
Solve Problems Creatively. Anticipate risks, remove obstacles, and make sharp, decisive trade-offs in a fast-moving, fluid environment where the playbook doesn't yet exist — because you'll be the one writing it.
What You Bring
12+ years of experience in brand management, product launch leadership, or general management — preferably at a CPG, consumer health, nutraceutical, wellness, or DTC brand.
A proven track record of launching products or businesses from 0 to 1 and scaling them to meaningful commercial success in a digital environment.
Deep cross-functional fluency: you've owned P&Ls, partnered with creative and digital teams, built channel strategies, and collaborated closely with operations, supply chain, and finance leaders.
Strong digital and e-commerce acumen, including firsthand experience overseeing website builds, DTC infrastructure, and performance marketing.
A data-driven mindset with experience defining KPIs, building dashboards, and using analytics to steer strategy and improve outcomes.
Exceptional leadership presence — able to hire, inspire, and develop high-performing teams while rolling up your sleeves when the moment calls for it.
Entrepreneurial DNA: you're a self-starter who operates with urgency, embraces ambiguity, and turns strategy into action without waiting for permission.
Executive-ready communication skills, with the ability to influence senior leadership and energize cross-functional partners.
Qualifications
Bachelor's degree required; MBA or equivalent advanced degree preferred.
Pay
The current range for this hybrid position (3x/week in-office) based in Jersey City, New Jersey is $230,000/yr. to $250,000/yr. The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. This role is also eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Benefits
Medical, dental, vision
Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
STD, LTD, Basic Life AD&D coverage
401k + employer matching
Vacation and Sick Time
Emergency evacuation time off
11 paid company holidays
1 Floating holiday to celebrate your birthday or important religious/holiday to you
Quarterly product allowance to use towards your favorite Metagenics products!
Product discount
Peer to peer recognition programs & more!
Company Information
Metagenics is committed to Justice, Equity, Diversity, and Inclusion by providing equal employment opportunity without regard to race, color, nationality, ethnicity, religion, sex, gender identity or expression, sexual orientation, age, disability, marital status, veteran status, or any other legally protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. We believe that diverse perspectives strengthen our work and innovation.