Senior Director, Metabolic Market Access Strategy & Marketing
Position Summary
The Senior Director, Metabolic Market Access Strategy & Marketing is responsible for developing and executing the U.S. market access strategy for Travere's Pegtibatinase ("PegT") program, ensuring optimal patient access, payer adoption, and commercial success throughout the product lifecycle.
Responsibilities
Market Access Strategy & Planning: Lead the development and execution of comprehensive U.S. payer and reimbursement strategies to maximize patient access, product adoption, and long-term brand performance. Develop segment-specific value propositions and access strategies tailored to commercial, Medicare, Medicaid, and integrated delivery system stakeholders. Serve as the primary market access representative on launch readiness, brand planning, and lifecycle management teams.
Launch Readiness & Commercialization: Lead market access launch planning and readiness activities to support a successful PegT commercialization in the U.S. and selected ex-U.S. markets. Establish foundational strategies across pricing, contracting, patient support services, trade and distribution, payer engagement, reimbursement, and access analytics. Partner with cross-functional teams to identify and mitigate market access risks and barriers prior to launch.
Value Proposition & Scientific Communications: Lead development of payer-focused value communications, including AMCP dossiers, value dossiers, economic models, payer presentations, and other evidence-based resources. Ensure all market access materials are scientifically rigorous, compliant, and aligned with brand strategy. Collaborate with Medical Affairs, HEOR, and Commercial teams to strengthen stakeholder perceptions of PegT's clinical, economic, and humanistic value.
Pricing and Contracting Strategy: Lead development of launch pricing recommendations, gross-to-net strategies, and payer contracting approaches. Partner with Finance, Commercial Operations, and Market Access leadership to evaluate pricing scenarios and business implications. Monitor market dynamics and competitive trends to inform pricing and access decisions throughout the product lifecycle.
Evidence Generation & HEOR Collaboration: Partner with HEOR and Medical Affairs to identify evidence gaps, prioritize payer-relevant research, and shape evidence-generation strategies. Guide post-hoc analyses, economic modeling, and real-world evidence initiatives that support payer decision-making. Translate clinical and economic evidence into compelling access narratives for external stakeholders.
Payer Insights & Market Intelligence: Monitor payer policy changes, reimbursement trends, competitor strategies, and legislative developments to proactively adjust market access plans. Lead payer market research, advisory boards, and insight-generation activities to inform strategic and tactical decisions. Integrate payer insights into brand strategy, forecasting assumptions, and lifecycle planning. Leverage external data sources, such as Komodo claims, MMIT, and Policy Reporter, to proactively generate actionable insights.
Cross-Functional Leadership & Execution: Collaborate closely with field market access, reimbursement, medical, marketing, government affairs, legal, and commercial teams to align on access objectives and execution plans. Provide strategic guidance, training, and tools that enhance payer engagement effectiveness. Support implementation and pull-through initiatives that improve access outcomes and field execution.
Budget & Operational Management: Develop and manage market access research, consulting, and promotional budgets. Ensure effective allocation of resources to support strategic priorities and business objectives. Contribute to forecasting, planning, and financial discussions related to market access investments.
Compliance & Governance: Support promotional review processes and ensure market access materials comply with legal, regulatory, and corporate standards. Maintain a deep understanding of evolving healthcare policy and compliance requirements relevant to payer engagement and value communications.
Education/Experience Requirements
Bachelor’s degree required. Advanced degree, MBA or MA preferred with degree concentration in marketing research, business, marketing, life sciences or other related fields. An equivalent combination of education and applicable job experience may be considered.
12+ years’ years of combined relevant work experience in market access, sales, marketing, sales operations, HEOR, payer analytics, market research or strategic brand consulting in the Biotech or Pharmaceutical industry. 5+ years with progressive leadership experience.
Additional Skills/Experience
Demonstrated experience supporting specialty, rare disease, or orphan products.
Experience leading market access strategy for product launches.
Deep understanding of U.S. payer, reimbursement, pricing, and contracting dynamics.
Experience developing market access strategies for biologics, enzyme replacement therapies, or injectable specialty products.
Familiarity with limited-distribution and specialty pharmacy channel strategies.
Strong analytical, strategic, and financial acumen, including understanding of gross-to-net economics, P&L drivers, gross margin, COGS, and forecasting.
Proven ability to translate complex clinical and economic evidence into compelling stakeholder narratives.
Experience developing payer segmentation, market research programs, and actionable customer insights.
Strong project management skills with the ability to prioritize competing priorities and operate effectively in a fast-paced environment.
Excellent communication, influence, and executive presentation skills.