Senior Director, Media & Growth

About the role

PayPal has been revolutionizing commerce globally for more than 25 years, creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure. It empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy through a global two‑sided network that connects hundreds of millions of merchants and consumers. PayPal provides proprietary payment solutions, enables cross‑border transactions, and offers a suite of products (PayPal, Venmo, Xoom) for safe fund transfers. The company is guided by core values of Inclusion, Innovation, Collaboration, and Wellness.

The Senior Director, Media & Growth is a newly created, highly strategic marketing role. This leader will manage global paid media strategy and drive measurable growth across consumer and merchant businesses, reporting to the SVP of Marketing Operations and overseeing a high‑performing team and agency/platform partner relationships.

Responsibilities

• Develop and articulate a clear, compelling vision and strategy for the marketing function
• Provide key inputs as an industry leader and expert in marketing
• Inspire and lead the marketing team to achieve long‑term success
• Align marketing strategies with PayPal‑wide strategy and operations
• Drive innovation and continuous improvement in marketing practices
• Collaborate with executive leadership to ensure the marketing function supports overall business goals
• Media Strategy & Planning: Develop and own the global paid media strategy across all channels — paid search, paid social, display, video, streaming, out‑of‑home, and emerging platforms; Build integrated media plans that connect brand awareness to performance outcomes, ensuring every dollar of investment is tied to a measurable business result; Lead the annual and quarterly media planning process in close partnership with Finance and Marketing leadership; Define channel investment priorities, audience strategies, and creative rotation frameworks across all markets
• Growth & Performance Marketing: Own GNA (Gross New Accounts) and MAA (Monthly Active Accounts) growth targets driven by paid media investment; Develop and scale a full‑funnel performance marketing approach — from upper‑funnel demand generation to lower‑funnel conversion and activation; Lead customer segmentation strategy to ensure media investment is targeted against the highest‑value acquisition and re‑engagement