Senior Director Media

About the role

The Senior Director, Media is responsible for the success of a book of client business and associated team members. This individual provides strategic leadership while demonstrating a deep knowledge of tactical "how-to" and data analysis. Key objectives include ensuring clients are thrilled with DAC as their agency partner and being viewed as a leader by the team.

Responsibilities

• Provide strategic leadership and guidance to Media SMEs in development and execution of client programs to meet campaign objectives
• Oversee the development of media team members under this role's management
• Demonstrate expert-level knowledge of the role different channels and tactics play in integrated media plans
• Tactical experience and knowledge should encompass SEM, Display/Programmatic, and Paid Social media at a minimum
• Experience with additional digital channels/tactics, ad operations, media planning/buying, eCommerce/marketplace advertising, tracking/analytics, feed optimization, and audience creation in DMPs would all be pluses
• Act as the escalation point for clients; identify and secure the appropriate DAC resources to solve for issues as required
• Assist in development of new business pitch materials; attend and present in pitches
• Ensure appropriate quoting (hours/fees) and profitable execution of client programs
• Track and measure media program health and report on it to Vice President of Digital Media, agency executives and account teams, as required
• Assist Senior Vice President of Digital Media with resource management/staffing, special projects, and operational management as required
• Work collaboratively with media team members to oversee and improve internal processes to provide high-quality service for clients
• Cultivate meaningful relationships with key vendor/platform partners
• Provide thought leadership (blog posts, POVs, speaking engagements, etc.)

Requirements

• 12+ years of relevant experience in digital media
• At least 7 years of proven experience developing teams of digital media professionals
• Effective and impactful communication at all levels
• Demonstrable experience with enterprise level client campaigns
• Experience across multiple industry verticals is preferred
• Demonstrable presentation skills (creation of materials and in-room presentation)
• Solid knowledge of tactics, vendors, methodologies, betas, and industry trends and topics
• A growth mindset for expanding opportunities within the client base
• Eager to understand, test and implement new methodologies with a view to improving service offering
• Solid track record of growing clients and teams

Qualifications

• Proven ability to lead and mentor a team of media professionals
• Strong understanding of digital media channels and tactics
• Experience with data analysis and reporting
• Excellent communication and interpersonal skills
• Ability to manage multiple priorities and deadlines
• Knowledge of industry trends and best practices

Skills

• Strategic thinking and problem-solving
• Project management and organizational skills
• Collaboration and teamwork
• Client relationship management
• Technical proficiency with digital media tools and platforms

Benefits

• Competitive salary and comprehensive health benefits
• Generous PTO, wellness initiatives and parental leave
• Retail saving plans
• Opportunities for continued learning and professional development
• A supportive, collaborative, and casual work environment

Pay

$170,000 to $190,000

Schedule

This role requires three days in-office. Remote work is not available for this position.