Senior Director, Media Analytics, Commercial Strategy & Acceleration

Responsibilities

• Own the media analytics strategy and roadmap for the company Ads, establishing measurement standards
• Lead and cultivate a ~30-person analytics team, promoting an inclusive culture
• Build frameworks for causal inference, attribution, and audience insights; partner with Ads R&D and Data Science
• Collaborate with Brand Partnerships to craft client-ready analytics that drive investment
• Define OKRs, operating cadences, and prioritize high-impact analytics initiatives
• Manage third-party measurement partnerships and integrate them with the company’s capabilities

Qualifications

• 12+ years in media analytics, marketing science, or ad measurement within digital advertising or retail media
• 7+ years leading analytics teams of 15+ with a track record of diverse talent development
• Expertise in incrementality testing, causal inference, experimental design, MMM, and attribution on an enterprise scale
• Advanced SQL and proficiency in Python or R for methodology review and model validation
• Bachelor's degree in Statistics, Economics, Mathematics, Computer Science, or Engineering with experience influencing C-suite stakeholders

Benefits

• Flexible remote work arrangement with periodic travel to key locations
• Access to highly competitive compensation and equity opportunities
• Professional development resources to retain and grow diverse talent
• Opportunity to influence leading integration of retail media standards