Senior Director, Marketing Technology

About The Role

The Senior Director, Marketing Technology is CBRE's global AI-first marketing technology leader, responsible for defining how artificial intelligence, automation, and customer data power scalable, measurable marketing outcomes across the enterprise.

This role owns the strategy and operating model for the marketing technology ecosystem — including marketing automation platforms, customer data platforms, identity and consent, orchestration, measurement, and AI-driven decisioning.

The focus is on how marketing technology, data, and AI work together and continuously evolve to support segmentation, decisioning, journey orchestration, and marketer productivity at scale.

The Senior Director leads a blended team of direct reports and regional Marketing Technology leads who hold dotted-line accountability to this role while reporting directly to their regional marketing leaders.

This operating model requires strong influence and clear governance: the authority to set global standards while enabling regional flexibility.

What You'll Do

• AI-Driven MarTech Vision, Strategy & Roadmap

• Define and own CBRE's AI-driven global MarTech strategy, spanning marketing automation platforms, customer data platform and identity strategy, consent and privacy management, orchestration, analytics enablement, and AI-powered segmentation, scoring, and decisioning.
• Establish a forward-looking capability and investment roadmap that continuously evolves with advances in AI models, platform innovation, data regulations, intelligent journey orchestration, personalization decisioning, and marketer needs.
• Set clear strategic principles for how AI is embedded across marketing systems — from data ingestion through activation and measurement.

• Platform Ownership & Ecosystem Leadership

• Serve as the business owner of the marketing technology ecosystem, accountable for scalability, resilience, performance, and value creation.
• Own vendor strategy and relationships across MarTech, customer data, and AI-enabled platforms. Lead contract negotiations, renewals, and vendor performance management in partnership with Procurement.
• Evaluate platforms through an AI-first, enterprise-scale lens, including depth of native AI capabilities, integration of predictive and generative models, explainability, governance controls, and ability to operationalize intelligence.
• Own and manage the MarTech budget, including platform investment prioritization, renewal decisions, and ROI tracking.
• Lead prioritization of platform investments and enhancements related to MarTech systems and AI capabilities in partnership with technology, analytics, and data teams.

• Customer Data, Identity & AI Activation

• Own the strategy for how customer data is structured, governed, and activated within marketing systems to enable compliant, AI-driven personalization at scale.
• Define standards for identity resolution, audience taxonomy, segmentation logic, and AI output activation across MarTech platforms.
• Partner closely with privacy, legal, and data governance teams to ensure responsible use of data and AI while maintaining speed and flexibility.
• Enablement, Adoption & Measurement
• Build and lead a global enablement program that drives adoption across marketing technology platforms and marketing teams.
• Define success metrics for adoption, utilization, automation maturity, efficiency gains, and contribution to business outcomes.
• Support marketers with practical AI-enabled execution patterns across audience strategy, journey design, scoring, and automation.

• Leadership & Cross-Functional Partnership

• Lead a direct team with dotted-line oversight of regional Marketing Technology leads.
• Establish global governance standards, platform operating principles, and documentation expectations that regional leads carry into their markets.
• Serve as a strategic partner to global and regional marketing leaders, technology, analytics, and data science teams.
• Foster a culture of innovation, experimentation, and measurable impact across a geographically distributed team.
• Serve as a trusted thought partner on digital transformation initiatives that require AI, automation, and experience orchestration.

What You'll Need

• 15+ years of experience in marketing technology, digital marketing, marketing operations, or related fields; B2B enterprise experience preferred.

• Proven experience defining and executing AI-driven MarTech strategies and operating models, including predictive modeling, automated decisioning, journey orchestration, and generative AI adoption.

• Deep knowledge of marketing automation, customer data platforms, consent management, CRM and customer data activation.

• Experience managing MarTech budgets and leading vendor negotiations and contract renewals at scale.

• Demonstrated ability to lead and influence in a global matrixed organization without direct authority over all contributors.

• Strong executive presence with the ability to present complex technical and strategic topics to senior leadership, including the CMO level.

• Strong leadership, change management, and stakeholder engagement skills.

Why This Role Matters

This role defines how CBRE's marketing technology and AI capabilities are operationalized at scale. It turns customer data, automation, and intelligence into repeatable, governed, and measurable marketing capabilities — driving faster execution, stronger personalization, higher marketer productivity, and sustained business impact.

In a company operating across 65+ countries with a complex, globally distributed marketing organization, this leader sets the standards that connect technology investment to business outcomes.

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2024 revenue).

The company has more than 140,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development).

Please visit our website at www.cbre.com.

CBRE carefully considers multiple factors to determine compensation, including a candidate's education, training, and experience. The minimum salary for the Senior Director, Marketing Technology position is $200,000 annually and the maximum salary for the Senior Director, Marketing Technology position is $240,000 annually. The compensation offered to a successful candidate will depend on their skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE’s applicable benefit program.

This role will provide the following benefits:

• 401(K)

• Dental insurance

• Health insurance

• Life insurance

• Vision insurance

Equal Employment Opportunity: CBRE is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.

Candidate Accommodations: CBRE values the differences of all current and prospective employees and recognizes how every employee contributes to our company’s success. CBRE provides reasonable accommodations in job application procedures for individuals with disabilities. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at recruitingaccommodations@cbre.com or via telephone at +1 866 225 3099 (U.S.) and +1 866 388 4346 (Canada).