Senior Director – Marketing, Caris MRD

Job Responsibilities

• Develop and execute the annual marketing strategy for the MRD portfolio, ensuring alignment with commercial objectives, business priorities, and growth goals.
• Define customer segmentation, targeting, positioning, and messaging strategies that effectively communicate the clinical, economic, and patient value of Caris MRD solutions.
• Develop and execute integrated marketing campaigns across digital, field, event, content, and demand generation channels to increase customer engagement and drive product adoption.
• Lead marketing initiatives supporting product launches, new indications, scientific publications, commercial programs, and lifecycle management activities.
• Partner with Commercial Leadership to develop sales enablement resources, including customer presentations, sales tools, competitive intelligence, field communications, and training materials.
• Collaborate with Medical Affairs and Clinical Development to translate scientific evidence and clinical data into compelling, compliant marketing communications and customer-facing materials.
• Support publication planning, advisory boards, scientific symposia, industry meetings, and major oncology conferences.
• Lead market research and voice-of-customer initiatives to better understand customer needs, market trends, competitive dynamics, and emerging commercial opportunities.
• Monitor competitive intelligence and market insights to refine marketing strategies, strengthen product positioning, and support commercial decision-making.
• Partner cross-functionally with Product Management, Medical Affairs, Market Access, Commercial, Clinical Development, Business Development, Corporate Communications, and other stakeholders to ensure coordinated commercialization and marketing execution.
• Represent Marketing on cross-functional product launch teams, portfolio planning initiatives, and strategic commercial projects.
• Manage external agencies, consultants, and vendors to deliver high-quality marketing programs on time and within budget.
• Strengthen Caris' leadership in MRD and precision oncology through strategic brand development, customer engagement initiatives, thought leadership, key opinion leader (KOL) programs, and scientific communications.
• Establish and monitor key performance indicators to evaluate marketing effectiveness and continuously optimize campaign performance using commercial analytics and customer insights.

Required Qualifications

• Bachelor's degree required; MBA or advanced degree in life sciences, healthcare, or a related field preferred.
• Ten (10) or more years of progressive marketing experience within healthcare, biotechnology, life sciences, diagnostics, or precision medicine.
• Experience in oncology, molecular diagnostics, genomics, precision medicine, or minimal residual disease (MRD) strongly preferred.
• Demonstrated success developing and executing integrated marketing strategies that drive commercial growth and product adoption.
• Experience supporting product launches and commercialization within a complex healthcare or life sciences environment.
• Strong understanding of physician marketing, clinical evidence generation, healthcare reimbursement, and market access.
• Proven ability to lead cross-functional initiatives and influence stakeholders across a matrixed organization.
• Excellent communication, presentation, leadership, project management, and organizational skills.
• Demonstrated ability to analyze market data, customer insights, and commercial performance metrics to inform strategic decision-making.