Senior Director Marketing (Aesthetic Med Device) (Remote)

Responsibilities

• Responsible for product and brand strategies and executions
• As product champion, understand all technical and clinical aspects of the products
• In collaboration with the senior management and sales management teams, plan product strategies based on input from customers and consumers through field sales and market research
• In collaboration with cross-functional partners, manage execution of all tactics related to professional (provider) and consumer product marketing activities, advertising, promotion, public relations, sales tools, collateral materials, web site
• Research and communicate competitive information to sales and internal management
• Recommend and execute product pricing strategies
• Recommend and execute lead generation programs for new business
• Proactive in developing customer relationships and participate in maintaining goodwill with current KOLs
• Recommend and manage market research activities on an as needed basis to remain current with product and market trends
• Strong strategy delivery to senior management
• Strong leadership experience in digital marketing / expertise in leveraging AI
• Implement strategies and initiatives that drive consumer demand generation and practice growth experience.
• Analyze and communicate to senior management product trends that may require change in strategic direction
• Act as primary interface with field sales on all product and brand issues
• Ensure that product tactics are delivered according to agreed timelines
• Ensure that marketing strategies and tactics are compliant with regulatory, legal and compliance regulations
• Execute launch and marketing plans to ensure product acceptance and revenue goals
• Continually monitor product performance and quickly react to any changes in the market
• Lead ongoing product life-cycle management
• Monitor and prioritize product quality issues
• Work on cross-functional teams to resolve product issues and critical customer issues
• Perform other related product management, digital marketing and marketing tasks, as needed

Qualifications

• A minimum of a Bachelor’s degree required, MBA preferred
• 10 years of business experience with at least 5 years in medical device and/or pharmaceutical sales/marketing functions
• A minimum of 3 years’ experience managing Brand/Product managers
• Experience with different stages of the product life cycle management
• Experience in an Aesthetics marketing position; desired
• Results Orientation – lead teams to deliver results and achieve objectives consistently on time
• Commercial Orientation – ability to prioritize commercial opportunities across the portfolio and develop product strategies for capturing the maximum commercial value
• Excellent direct and cross functional leadership skills – ability to lead, collaborate and influence without authority; uses informal structure, dynamics and culture to get things done
• Strong creative and conceptual thinking skills
• Strong presentation skills – Effectively communicates ideas and strategies
• Analytical and problem resolution skills
• Strong communication skills, both verbal and written
• Strong interpersonal skills and ability to work well in a dynamic organization; Effective collaboration with all constituencies is critical to the success of this position
• Knowledge of marketing theory, principles, and practices within the medical device/healthcare industry
• A demonstrated track record of growing businesses
• A demonstrated leadership track record of establishing culture and team development