Senior Director, Integrated Strategy & Storytelling
About the role
The Senior Director, Integrated Strategy & Storytelling will lead strategic planning for e.l.f. Beauty, a dynamic and culturally defining client. This role requires a blend of storytelling, communications planning, and cultural insight.
Responsibilities
Lead strategic portfolio planning and serve as a senior escalation point on planning quality, client confidence, and major strategic choices.
Act as the senior strategic partner to Client Partners on major account planning, identifying media-driven growth opportunities.
Take complex data, media plans, and creative concepts and distill them into punchy, clear, and unignorable strategic recommendations.
Audit and elevate client deliverables, ensuring e.l.f. leaders never "get lost" in the content.
Serve as a trusted strategic partner to e.l.f. VPs and executives, delivering high-level perspectives on the beauty, consumer, and digital marketing landscape.
Co-lead major new business and portfolio expansion pitches in collaboration with Business Development and Client Partners, shaping the planning story, strategic narrative, and case for investment.
Keep a relentless, real-time pulse on internet culture, community shifts, and emerging digital trends, ensuring the agency and the client are acting on trends, not just reacting to them.
Lead the evangelization of internal tool suites and maintain expert fluency in the agency's planning suite, including its roadmap, methodology, and data structures.
Articulate the structure, strengths, and limitations of available planning tools and connect those insights to advanced measurement frameworks such as Marketing Mix Modeling (MMM) and broader client business goals.
Oversee advanced data analysis approaches and planning-related testing, ensuring strategic hypotheses are clear and learnings are actionable.
Connect the dots between brand moments and media execution, orchestrating cohesive communications plans that ensure campaigns hit the right communities at the right time.
Bridge the gap between brand awareness and modern social commerce, mastering the nuances of platforms like TikTok Shop and modern commerce ecosystems.
Navigate and advise on the synergy between Owned vs. Earned vs. Paid media channels, mastering the matrix of media planning.
Qualifications
Experience: 7-10+ years of digital strategy, communications planning, or brand strategy experience, ideally within a fast-paced agency or high-growth consumer brand (Beauty/CPG experience is a major plus).
Cross-Channel Expertise: Strong experience across both linear and digital channels, with particular depth in video, social, and integrated full-funnel planning. Mastery across at least three marketing channels is preferred.
The Editor's Eye: A proven track record of creating high-impact, concise presentation decks for C-suite and VP-level audiences.
Deep Social & Creator Expertise: An intimate understanding of the creator economy, and community building. Platform Fluent: Direct experience or deep familiarity with social commerce platforms (e.g., TikTok Shop, Instagram Shopping, YouTube) and modern commerce platforms.
Tool Fluency: Deep familiarity and a strong point of view on planning, insight, and competitive research tools such as Kantar, SimilarWeb, Pathmatics, MRI, eMarketer, and similar platforms, along with an understanding of how they shape strategic planning quality.
Cultural Curiosity: You genuinely love pop culture, beauty trends, and digital subcultures. You are a natural trend-forecaster.
Ruthlessly Concise: You value the client's time and know how to get to the point quickly.
Community-Minded: You think about audiences as communities and fandoms, not just demographics.
Confident & Candid: You have a clear point of view and aren't afraid to gently redirect a client or a team toward a better strategic path.
Core Attributes
Ruthlessly Concise: You value the client's time and know how to get to the point quickly.
Community-Minded: You think about audiences as communities and fandoms, not just demographics.
Confident & Candid: You have a clear point of view and aren't afraid to gently redirect a client or a team toward a better strategic path.
Benefits
Unlimited PTO
On top of that, we provide 20 paid holidays, including multiple long weekends.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources