Senior Director, Inbound Marketing and Operations

Digital & Web Strategy

• Own and transform our web presence as a primary revenue channel, driving digital strategy end-to-end (including website performance, CRO, and conversion experimentation).

Inbound & Lifecycle Strategy

• Drive the strategic direction of our global inbound and email marketing programs, including nurture strategy, lifecycle segmentation, and funnel performance, with direct accountability for pipeline outcomes.

Funnel Ownership & Cross-Functional Alignment

• Own the end-to-end lead funnel in partnership with Growth Marketing and Revenue Operations, ensuring clear funnel definitions, strong conversion performance, and seamless handoffs across the buyer journey.

Attribution Architecture

• Own and evolve our attribution architecture and measurement framework, including the underlying methodology and the investment decisions it informs. Build trust in the data across marketing and revenue teams, and translate insights into clear, executive-ready recommendations.

Marketing Operations & MarTech

• Own and evaluate the martech architecture and operational foundation, ensuring the right systems are in place, well-integrated, and supporting the scalable workflows that keep the marketing engine running efficiently.

Analytics & Growth Diagnostics

• Apply rigorous analysis to identify key performance drivers, growth levers, and strategic opportunities that materially impact revenue outcomes. Partner with Revenue Operations and Data Science to ensure comprehensive reporting and dashboards are in place and actionable.

Team Leadership

• Lead and coach a sizable, layered team, developing your leaders, holding the team to a high performance bar, and fostering a culture of accountability, experimentation, and data-informed decision-making.

Qualifications

• 15+ years of experience in SaaS B2B marketing, with senior leadership experience spanning inbound marketing, marketing analytics, and marketing operations.
• Operated at scale ($300M+ ARR) and understand what makes a marketing engine successful at this level of complexity and growth.
• Built or matured attribution models, set the measurement methodology, influenced how the business thinks about marketing's contribution to revenue, and used data to shift investment at the executive level.
• Deep experience owning web and digital as a primary revenue channel, including website strategy, CRO, and conversion optimization.
• Hands-on familiarity with modern marketing technology stacks (marketing automation, CRM, analytics, and experimentation tools) and experience leading martech initiatives at scale.
• Demonstrated ability to create alignment and exert influence across Growth Marketing, Product Marketing, Revenue Operations, Data Science, and Sales.
• Comfortable presenting to C-suite and executive stakeholders, translating complexity into clear narratives and earning credibility quickly.
• Bias for action when stepping into complex, fast-moving environments; driving clarity, alignment, and impact quickly.

Benefits

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
• $2000 annual counseling benefit
• RRA matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years