Senior Director, Head of Celebrity & VIP Relations

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture. Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—each brings a distinct point of view to how we show up in the world and serve our customers. Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement. We’re driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world. We’re building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you’re ready to learn fast and help shape what’s next, you’ll fit right in.

About the role

The Senior Director, Head of Celebrity & VIP Relations owns the company’s celebrity & VIP strategy and relationships, creating opportunities for celebrities & VIP’s to authentically engage with the brand through product placement, red carpet dressing, events, appearances, partnerships, gifting, editorial opportunities, and cultural moments. In this role, you will work in an energizing, fast paced environment focused on celebrity and VIP endeavors. You will be an ambassador for our brands, driving heat, and brand awareness across all media channels. You will be responsible for creating impactful cultural moments. You should have outstanding organizational skills with strong talent relations. This role is highly relationship-driven and serves as the primary bridge between the company and celebrity & VIP talent, managers, agents, stylists, and publicists.

Responsibilities

• Develop and manage strategic relationships with celebrities, VIP’s, agents, managers, publicists, and celebrity stylists.
• Lead celebrity product placement strategy.
• Identify opportunities for product seeding, gifting, organic placement, and strategic celebrity visibility.
• Lead high visibility dressing opportunities in partnership with stylists.
• Develop relationships with top stylists and their teams.
• Identify upcoming red carpet, award show, premiere, festival, press, and cultural opportunities.
• Coordinate celebrity & VIP appearances, events, launches, dinners, and brand activations.
• Negotiate celebrity & VIP partnerships, appearances, placements, and related opportunities alongside legal/business affairs.
• Build and maintain a strategic celebrity & VIP database, including relationships, preferences, sizing, upcoming projects, key dates, and brand affinities.
• Monitor celebrity & VIP culture and identify opportunities for timely brand integration.
• Work closely with PR and Communications to maximize celebrity & VIP moments.
• Partner with Social/Marketing to amplify high-value celebrity placements.