Senior Director, GTM Product Marketing

About the role

This role is about turning the messaging and positioning built by the Product Marketing team into a compelling, coherent story for the field. It involves shaping the field narrative, ensuring the GTM organization understands the products, and building a team to support these efforts.

Responsibilities

• Take the core messaging and positioning built by the PMM team and shape it into a compelling, coherent story the field can carry into every conversation.
• Own the system by which our products become legible to the GTM org: the plays, narratives, assets, and channels that ensure every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives.
• Own how we go to market with our technology and services delivery partners — enabling them on our products and narrative, partnering strategically on launches and programs, building joint go-to-market motions, and aligning priorities so that our success and our partners' success reinforce each other.
• Braze Services Marketing: Own the GTM narrative for our in-house services — support, onboarding, and education — and articulate the distinct value of Braze-delivered services to our customers as a meaningful differentiator.
• Lead and develop a team of GTM PMMs, setting priorities, raising the bar on craft, and building the foundation for a function that will scale globally over time.
• Partner with field leadership every day. Work hand-in-hand with Sales, Solutions Consultants, and CS leaders to understand where deals stall, what reps need, and how to translate product value into language that moves opportunities forward.
• Translate complex technology into the language of our buyers — and coach the field to do the same: You make hard things simple without making them shallow.
• Prioritize ruthlessly: Focus your team's energy on the narratives, launches, and plays that move the needle for the business — and have the judgment and the spine to say no to the rest.
• Spend time with customers: You treat customer time as a priority, not a luxury, and you bring what you learn back into the messaging, the playbook, and the roadmap conversation.

Requirements

The ideal candidate is a marketer who loves working with Sales and Customer Success. They are energized by the field, not protective of distance from it. The field trusts them as a subject-matter expert; Marketing trusts them as a strategic, thoughtful partner.

Qualifications

• A marketer with experience in Product Marketing, GTM/field marketing, or a closely related GTM function, including experience leading and developing people.
• A track record of building field-facing narratives and enablement that demonstrably influenced pipeline, deal velocity, or win rates.
• Deeply curious. They ask why. They dig into the product, the market, the competition, and the customer until they understand them well enough to make them simple.
• An exceptional writer and presenter. They write with clarity and edge, and they can command a room.
• Fluent in the sales motion. They understand how deals actually get done and build for the way the field really sells.
• Sharp prioritizer and a builder of trust across cross-functional teams.

Skills

• Strong messaging chops are non-negotiable.
• Fluent in the martech space, including a strong grasp of AI innovations and the competitive landscape.
• Proven ability to translate complex technology into buyer-ready language — and to help a field organization do the same.
• Experience building joint go-to-market motions with technology or services delivery partners — enabling partners, aligning priorities, and partnering on launches and programs.
• Demonstrated ability to operate across functions and bring order to ambiguity.

Benefits

Details on benefits plans will be provided if you receive an offer of employment.

Pay

The pay range for this position at the start of employment is expected to be between $166,000 and $249,000/year, with an expected On Target Earnings (OTE) between $191,000 and $287,000/year (including bonus or commission).

Schedule

The role is Hybrid; must be based in one of our hub cities — New York (HQ), San Francisco, Chicago, or Austin. Travel: Up to 30%.