Senior Director, GTM Product Marketing

About the role

The Field Narrative Specialist is a player-coach role within Braze's Product Marketing team. This role focuses on shaping the messaging and positioning of Braze's products into a compelling, coherent story that resonates with the field. The ideal candidate will lead a small, agile team of GTM PMMs, ensuring that all products are visible, understandable, and sellable across various departments including Sales, Sales Engineering, Customer Success, and Partnerships.

Responsibilities

• Take the core messaging and positioning built by the PMM team and shape it into a compelling, coherent story the field can carry into every conversation.
• Own the system by which our products become legible to the GTM org: the plays, narratives, assets, and channels that ensure every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives.
• Own how we go to market with our technology and services delivery partners — enabling them on our products and narrative, partnering strategically on launches and programs, building joint go-to-market motions, and aligning priorities so that our success and our partners' success reinforce each other.
• Braze Services Marketing: Own the GTM narrative for our in-house services — support, onboarding, and education — and articulate the distinct value of Braze-delivered services to our customers as a meaningful differentiator.
• Lead and develop a team of GTM PMMs, setting priorities, raising the bar on craft, and building the foundation for a function that will scale globally over time.
• Partner with field leadership every day. Work hand-in-hand with Sales, Solutions Consultants, and CS leaders to understand where deals stall, what reps need, and how to translate product value into language that moves opportunities forward.
• Translate complex technology into the language of our buyers — and coach the field to do the same: You make hard things simple without making them shallow.
• Prioritize ruthlessly: Focus your team's energy on the narratives, launches, and plays that move the needle for the business — and have the judgment and the spine to say no to the rest.
• Spend time with customers: You treat customer time as a priority, not a luxury, and you bring what you learn back into the messaging, the playbook, and the roadmap conversation.

Requirements

To succeed in this role, you should be a marketer who loves working with Sales and Customer Success. You are energized by the field, not protective of distance from it. The field trusts you as a subject-matter expert; Marketing trusts you as a strategic, thoughtful partner.

Qualifications

• A marketer with experience in Product Marketing, GTM/field marketing, or a closely related GTM function, including experience leading and developing people.
• A track record of building field-facing narratives and enablement that demonstrably influenced pipeline, deal velocity, or win rates.
• Deeply curious. You ask why. You dig into the product, the market, the competition, and the customer until you understand them well enough to make them simple.
• An exceptional writer and presenter. You write with clarity and edge, and you can command a room — a sales kickoff stage, an exec readout, or a field enablement session.
• Fluent in the sales motion. You understand how deals actually get done and build for the way the field really sells.
• Sharp prioritizer and a builder of trust across cross-functional teams.

Skills

• Strong messaging chops are non-negotiable.
• Fluent in the martech space, including a strong grasp of AI innovations and the competitive landscape.
• Proven ability to translate complex technology into buyer-ready language — and to help a field organization do the same.
• Experience building joint go-to-market motions with technology or services delivery partners — enabling partners, aligning priorities, and partnering on launches and programs.
• Demonstrated ability to operate across functions and bring order to ambiguity.

Benefits

Details on benefits plans will be provided if you receive an offer of employment. Braze offers a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs).

Pay

The pay range for this position at the start of employment is expected to be between $158,000 and $236,000/year, with an expected On Target Earnings (OTE) between $182,000 and $272,000/year (including bonus or commission).

Schedule

This role is Hybrid; must be based in one of our hub cities — New York (HQ), San Francisco, Chicago, or Austin. Travel: Up to 30%.