Senior Director, Global Product Marketing

About the role

Applied Materials is the global leader in materials science and engineering solutions that are at the foundation of virtually every new semiconductor chip and advanced display in the world. The equipment that we create and service is essential to advancing AI and accelerating the commercialization of next-generation semiconductor chips. Join us and push the boundaries of materials science and engineering in a company at the foundation of the electronics industry. The work we do together advances the world’s technology. Location: Gloucester, MA. This is a full-time regular assignee position; relocation is eligible.

Responsibilities

• Provides leadership and direction through senior managers to ensure that overall marketing function is effectively meeting the organization’s strategic goals for more than one broad functional area
• Directs the development of market requirements for more than one broad functional area for specific products or product lines including product strategy definition, requirement analysis, technology product roadmaps and pricing.
• Directs and controls the activities of more than one broad functional area and leads effective marketing and cross-functional teams
• Directs the development of more than one broad functional area business plan, assesses market penetration and product positioning to drive competitive advantage, revenue and market share.
• Recommends to GM how to most effectively deploy resources to achieve business goals for more than one broad functional areas
• Directs the competitive analysis of specific products or product lines.
• Monitors market research, competitive activity and identifies/evaluates customer needs; assess competitive advantages and recommends techniques and product enhancements to increase market penetration.
• Establishes pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for functional successful product introductions
• Drives and executes an effective interface with engineering, manufacturing and sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements

Requirements

• Bachelor's degree required. MBA or other advanced degree preferred, particularly for candidates with experience driving global product marketing strategies and go-to-market initiatives.
• 15+ years of relevant experience in product marketing, product management, business development, or a related field.
• Ability to travel approximately 25% to 50%, including domestic and international travel, to support customer engagements, industry events, and collaboration with global stakeholders.
• Must understand and comply with Applied Materials' global Standards of Business Conduct, demonstrating