Senior Director, Global Marketing IMX Research Protocols and Intelligence Lead

About the role

The Senior Director, Global Marketing IMX Research Protocols and Intelligence Lead will lead a team of research, data, and analytics experts to deliver next-generation creative and communications intelligence solutions. This role is part of the Enterprise Intelligence team within the Global Digital Network organization, driving enterprise-wide digitized solutions for distinctive, competitively advantaged integrated creative and consumer communications campaigns.

You will work across market research, insights, category, end-to-end connections, and advertising disciplines to build and implement holistic diagnostics for creative advertising, consumer experiences, and brand campaigns.

Responsibilities

• Strategic Leadership: Develop and execute a compelling approach for communications intelligence, ensuring alignment with organizational goals and marketing strategies. Inspire and lead a high-performing global team to deliver impactful communications insights and measurement systems. Collaborate with domain marketing leadership to upscale measurement of creativity and consumer experiences, ensuring systems are future-ready and technology-enabled.
• Communications Intelligence Creation and Delivery: Lead the management, evolution, and implementation of creative and communications tracking and measurement systems to assess audience responses to brand campaigns across media and touchpoints. Build and manage marketing intelligence products and protocols to provide holistic, end-to-end measurement and optimization capabilities. Serve as domain partner and protocol lead for end-to-end experience measurement and insights enterprise systems. Compile, curate, and share advertising, campaign messaging, creative, and media intelligence meta-learnings to drive impactful decision-making.
• External Partnerships and Value Delivery: Lead external partnership planning and value delivery across leading-edge research marketing suppliers and partnerships for holistic consumer communications. Evaluate vendor performance to ensure adherence to defined standards and alignment with company policies. Drive transparent, productive discussions on improving efficiency and effectiveness of consumer-directed brand communications and experiences.
• Data Integration and Optimization: Assess, acquire, manage, and integrate communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions. Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization. Leverage automation, AI, agentic, and advanced analytics tools to radically upscale the effectiveness and efficiency of marketing intelligence systems.
• Cross-Functional Collaboration: Work closely with Human Insights, IMX/Connections, Global Categories, Operating Unit Marketing associates, and Global support functions to align communications intelligence deliverables with business objectives. Direct cross-functional teams and vendor personnel to develop and manage communications/advertising insights measurement products, including creative testing and assessment tools.

Requirements

• Functional Skills:
  • Leadership and Team Management: Proven ability to lead and inspire diverse, global teams, fostering collaboration and high performance.
  • Communications Intelligence Expertise: Experience in developing and managing holistic diagnostics for advertising, consumer experiences, and brand campaigns.
  • Data Storytelling: Ability to communicate complex information and implications through clear, compelling narratives.
  • Advanced Analytics: Proficiency in AI, automation, and advanced analytics tools to enhance marketing intelligence systems.
  • Cross-Functional Collaboration: Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
  • Vendor and Partnership Management: Expertise in managing external partnerships and evaluating vendor performance.
  • Quantitative Ability: Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.
• Experience:
  • 15+ years of work experience in marketing, media, consumer research, analytics, or related disciplines.
  • Prior experience in two or more of the following areas: Managing/fielding consumer research, data management, analytics and reporting for driving business decisions, media/advertising operations, planning, or analysis, brand/product management.
  • Experience using and creating data reporting/visualization tools such as PowerBI and Tableau.
  • Experience in a global role is preferred.
• Education: Bachelor’s degree required; MBA or advanced degree preferred.

Benefits

• Iconic Brands: Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.
• Diverse Customers: Collaborate with a wide range of customers, from retail to entertainment.
• Growth Culture: Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.

Pay

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. The pay range for this role in the United States of America is 193,000 USD - 224,000 USD. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive reference value is a market-based competitive value for your role, set at 30% of the base pay, indicating performance at target.

Long-term Incentive reference value ranges from 0% to 20% of the base pay.

Schedule

• Location(s): United States of America (Atlanta).
• Travel Required: 0% - 25%.
• Relocation Provided: No.