Senior Director, Global Digital Demand Generation

About the role

The Global Digital Demand Generation team is a critical part of Cisco’s Global Integrated Marketing organization, driving full-funnel demand creation, pipeline acceleration, and enterprise-wide paid media investment across architectures and regions. As a key growth engine for Cisco’s multi‑billion‑dollar portfolio, the team turns global campaign strategy into seamless omni‑channel customer journeys that deliver measurable business impact. Comprised of high‑performing performance marketers, media strategists, and digital specialists around the world, the team operates in an agile, highly collaborative, experimentation‑led environment and offers an outstanding opportunity to modernize B2B demand generation at scale while building a best‑in‑class operating model for Cisco.

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.

Responsibilities

• Lead Cisco’s global digital demand organization to drive leads, pipeline growth, accelerate revenue, and maximize marketing ROI across regions and architectures.
• Partner with Integrated Marketing Strategy leaders to execute high‑converting omni‑channel programs across paid media, search, social, email, webinars, and nurture.
• Advance the digital demand engine through AI, automation, and predictive analytics, while optimizing a hybrid model of internal talent, agencies, and MarTech partners.
• Collaborate cross‑functionally to drive experimentation, improve full‑funnel attribution, and turn digital engagement into qualified pipeline.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Computer Science