Senior Director – Global Communications Intelligence

Key Objectives/Deliverables

• Lead the development and governance of industry-leading measurement strategies, critical metric frameworks, and reporting standards for Global Communications.
• Build and maintain scalable dashboards and data systems to provide actionable intelligence for strategy creation, content development, and performance measurement.
• Build and run Lilly’s reputation and trust measurement program—tracking reputation, stakeholder trust, and share of voice across markets, and surfacing the drivers behind emerging trends.
• Lead narrative and content intelligence—analyzing which messages, themes, and storytelling formats drive engagement, comprehension, and behavior change, and translating findings into guidance for content and creative teams.
• Commission and lead primary research—including audience perception studies, stakeholder surveys, and qualitative insights—that complement quantitative measurement and deepen understanding of the audiences Lilly needs to reach.
• Partner closely with the Marketing Social Media Center of Excellence, leveraging always-on listening to surface social insights and reporting that inform strategy, content, and reputation work—and serve as connective tissue to enterprise analytics partners, including Business Insights & Analytics and Market Research.
• Track industry and category intelligence (e.g. share of voice, messaging strategies, and narrative shifts across peer companies) to advise positioning and find opportunities.
• Forecast issues, crises, and emerging trends through advanced signal detection and predictive analytics, translating performance data into actionable recommendations.
• Translate complex data into executive-ready insights, informing strategy, optimizing creative output, and driving understanding of key audiences.
• Lead the rhythm of intelligence reporting to communications leadership and the broader enterprise, including a regular cadence of executive briefs, performance reviews, and reputation updates.
• Lead the data, analytics, and AI infrastructure for Global Communications, evaluating, architecting, and operationalizing the tools, platforms, and governance that capture efficiencies, enhance creative capabilities, and turn complex data into evidence-based decisions.
• Steward privacy, ethics, and responsible AI practices across intelligence work, ensuring data collection, listening, and AI tool use meet Lilly’s standards and applicable regulations.
• Lead and develop the Global Communications Intelligence team, including at least one Associate Director, pushing for executive-ready insights and confident, evidence-based decisions.
• Strengthen team data literacy, ensuring insights drive decisions across all communications functions.

  Basic Qualifications

  • Bachelor’s degree in a relevant field such as Communications, Marketing, Data Science, or Business Analytics.
  • 10+ years of experience in communications, marketing, or business intelligence, with a strong focus on data analytics, measurement, and insights, preferably within a global, matrixed organization.