Senior Director, Film Marketing & Creative Strategy

About the role

Position Overview The Senior Director, Film Marketing & Creative Strategy is a senior creative marketer responsible for shaping and executing bold, distinctive campaigns for our slate of independent films across theatrical and VOD/SVOD releases. Working closely with the President of Marketing and the EVP of Marketing, this role will translate each film's unique voice, positioning, and audience opportunity into compelling creative campaigns that break through a crowded marketplace and build cultural momentum. This role will lead the day-to-day creative development and production of campaign materials from trailers and key art to digital AV, social content, experiential concepts, and theatrical marketing materials, guiding projects from initial concept and creative brief through production, delivery, launch, and post-campaign learnings. This is a highly collaborative, hands-on role for a creative marketer with strong taste, sharp strategic instincts, and a deep understanding of how audiences discover and engage with films.

Responsibilities

• Generate the Idea: Develop distinctive campaign ideas and creative approaches that capture what makes each film special, connect with its audience, and create conversation around the release.
• Bring Everyone Around It: Turn strategy into clear, compelling creative briefs and confidently present campaign concepts and materials to filmmakers, talent, senior leadership, agencies, and other creative partners.
• Creative Direction: Own the day-to-day creative marketing strategy for assigned films from acquisition through release, in partnership with the President and EVP of Marketing; Lead the development of AV marketing assets, including trailers, teasers, promotional videos, digital AV, and other campaign content that captures the distinct voice of each film; Provide creative direction and quality control across key art, digital, social, theatrical, and promotional materials; Develop a strong creative point of view for each campaign and ensure that it carries consistently across every audience touchpoint; Evaluate creative work critically and provide clear, action