Senior Director, Marketing Media Strategy & Performance

Job ID: 3022444

About the role

ADT is synonymous with peace of mind, a sanctuary in a fast-paced world. As category leaders we continue to deliver innovative new product and marketing and comms strategies. In taking on the role of Head of Media Strategy, you will play an integral role in demand planning, the use of 1st party data in media optimization, aligning our media narrative with market needs and consumer expectations. Your expertise will be pivotal in forecasting and shaping the demand for our innovative protection solutions, ensuring that every message and medium works together to reinforce the value proposition of our new brand platform of Every Second Counts.

Responsibilities

• Strategic Demand Shaping: Integrate media strategy with demand planning to accurately forecast and stimulate interest in our security solutions, working intra-functionally to design cohesive, omni-channel media campaigns that achieve desired outcomes.
• Agency Management: Ownership of agency partner management, delivering guidance and accountability to drive desired outcomes.
• Messaging Alignment: Ensure media campaigns resonate with the promise of Every Second Counts, driving demand and reinforcing the value of our brand.
• Demand-Driven Campaigns: Develop and execute media strategies informed by demand signals and market analysis, ensuring our message aligns with consumer needs and business goals.
• Predictive and Adaptive Planning: In collaboration with performance analytics partners, utilize predictive analytics to guide media planning, understanding when and where our messages will have the most impact on key business metrics such as increasing familiarity and demand. Continually refine our media approach to adapt to changing market conditions and business needs.
• Consumer Confidence Analytics: Measure and interpret how media strategies bolster consumer confidence, trust, and demand for our security solutions. This includes lead generation as well as brand preference metrics.
• AI innovation: Lead the adoption of AI across teams, reimagining workflows leveraging cutting edge tools and platforms.

Skills

• Strategic Thinking: The ability to develop long-term strategies that anticipate future market trends and consumer behaviors.
• Analytical Proficiency: Strong quantitative skills to analyze data, interpret metrics, and derive actionable insights for media optimization.
• Communication: Exceptional verbal and written communication skills, with the ability to articulate complex performance data and media strategies to a variety of stakeholders.
• Project Management: Strong organizational and project management skills, with the capacity to manage multiple campaigns, testing programs and media initiatives simultaneously.
• Creative Problem-Solving: The creativity to solve challenging problems and the agility to adapt to new information or changing market conditions.
• Technical Knowledge: Familiarity with media planning software, ideally experience with customer relationship management (CDP) systems, and data visualization tools.
• Emotional Intelligence: The sensitivity to craft and place messages that resonate emotionally and provide reassurance to customers, thereby building trust and loyalty.

Qualifications

• 10 to 15 years' experience in digital media
• Innovation: A history of leveraging new media channels and technologies to stay ahead of the curve in a fast-evolving industry
• Experience in lower funnel media optimization
• Proven experience in demand generation via media messages / placements
• Strong analytical skills