Senior Director, Enterprise GTM Strategy and Enablement

Essential Job Responsibilities

• Build and lead Lyric’s enterprise Product Enablement strategy and operating model, to ensure products are brought to market in an effective, timely manner.
• Partner with Product Strategy and Product Council leadership to establish and maintain a standardized commercialization and enablement framework for new products, major enhancements, and strategic acquisitions.
• Lead cross-functional launch readiness efforts, ensuring alignment across GTM, Client Success, Marketing, Product, and Operations prior to market release.
• Develop standardized launch governance, field readiness, product playbooks, competitive positioning, client messaging, training programs, FAQs, and supporting sales assets.
• Define commercialization and enablement success metrics and measure launch effectiveness, field readiness, adoption, and business outcomes.
• Drive continuous improvement of commercialization and enablement processes and governance based on launch performance and stakeholder feedback.
• Coordinate executive-level support for high-priority commercial opportunities requiring cross-functional alignment and decision-making.
• Facilitate resolution of complex commercial issues involving pricing, contracting, product commitments, or operational readiness.
• Identify and remove organizational bottlenecks that impede execution of strategic initiatives and revenue growth opportunities.
• Partner with Legal team to standardize contracting approach for new products – including templates, terms, and approval processes – to accelerate deal velocity.
• M&A Commercial Integration
• Lead GTM commercialization and enablement activities associated with mergers and acquisitions.
• Coordinate product readiness, messaging, enablement, pricing, sales process alignment, and operational integration for acquired businesses.
• Develop repeatable integration playbooks that reduce time-to-value following acquisitions.
• Partner with Product, Revenue Operations, Marketing, Client Success, and executive leadership to accelerate successful market integration.

Strategic Deal Governance and Commercial Execution

• Identify and remove organizational bottlenecks that impede execution of strategic initiatives and revenue growth opportunities.
• Partner with Legal team to standardize contracting approach for new products – including templates, terms, and approval processes – to accelerate deal velocity.

Enterprise GTM Strategy & Special Projects

• Lead cross-functional strategic initiatives on behalf of Revenue Operations and executive leadership.
• Identify opportunities to improve scalability, productivity, and organizational effectiveness across the commercial organization.
• Build trusted partnerships across executive leadership and business functions.
• Influence outcomes without direct authority through strong communication, facilitation, and problem-solving skills; focus on enterprise outcomes and business impact.
• Bring structure, accountability, and execution rigor to complex, cross-functional initiatives.

Required Qualifications

• Bachelor’s degree required.
• 12+ years of progressive leadership experience in Go-to-Market Strategy, Revenue Operations, Product Commercialization, GTM Enablement, Commercial Operations, or related leadership roles.
• Experience partnering closely with Product Management and commercial organizations within healthcare technology, SaaS, or enterprise software organizations.
• Demonstrated success leading enterprise product commercialization and field enablement programs.
• Experience supporting complex enterprise sales organizations and strategic commercial opportunities.
• Strong executive communication, facilitation, and presentation skills.
• Proven ability to influence senior leaders across multiple organizations without direct authority.
• Experience with Salesforce and modern Revenue Operations technologies.
• Exceptional analytical, organizational, and program management capabilities.

Preferred Qualifications

• MBA preferred.
• 10+ years payment integrity experience preferred.