Senior Director, Ecommerce Online Pharmarcy

Ecommerce

Own the ecommerce and revenue plan for the online pharmacy business.
Drive growth across acquisition, conversion, retention, and average order value.
Translate company goals into clear ecommerce priorities and execution plans.
Identify new growth opportunities across channels, partnerships, and product mix.

Customer Experience and Conversion

Own the end-to-end customer journey, from first visit through reorder and subscription.
Partner with Product and UX teams to improve site experience, checkout, and mobile performance.
Use data and testing to continuously improve conversion rates and engagement.

Marketing and Merchandising Leadership

Lead ecommerce merchandising strategy including pricing, promotions, subscriptions, and assortments.
Closely partner with Marketing on paid media, lifecycle, and on-site campaigns.
Ensure strong alignment between traffic strategy and on-site experience.

Analytics and Performance Management

Define and track core ecommerce KPIs including revenue, margin, CAC, LTV, conversion, and retention.
Use insights to guide prioritization, investment decisions, and forecasts.
Clearly communicate performance and tradeoffs to executive leadership.

Cross-functional Leadership

Work closely with Technology, Operations, Compliance, and Customer Care to ensure scalable, reliable execution.
Balance growth initiatives with operational realities unique to pharmacy and regulated products.
Avoid risks and balance growth with operational realities unique to pharmacy and regulated products.
Keep priorities aligned and moving across teams.
Partner with product on developing a multi-year roadmap and prioritization.

Team Leadership

Build, lead, and develop a high-performing ecommerce team.
Set clear goals, expectations, and accountability.
Create a culture focused on results, learning, and continuous improvement.

Required Qualifications

Education: Undergraduate degree with a master’s in computer science or business desired.
Experience: 10+ years of ecommerce or digital business experience, including senior leadership roles.
Proven ownership of a high-volume ecommerce P&L.
Strong strategic and operational balance to craft high-level digital strategies and execute hands-on digital performance plans across a variety of audience/entry channels.
Strong background in conversion optimization, digital merchandising, and customer LTV.
Experience working in regulated, complex, or fulfillment-heavy environments strongly preferred.
Data-driven decision maker who is comfortable with ambiguity and tradeoffs.
Comfort with using data and analytics to guide strategy and measure performance.
Strong communicator with excellent planning and execution skills.
Track record of leading cross-functional teams and influencing without direct authority.