Senior Director, Digital Strategy - Digital & Insights

About the role

The successful candidate will serve as a bridge between FTI’s data science and reputation advisory capabilities, helping clients translate complex data, analytics, and emerging technologies into actionable communications strategies across high-stakes reputational situations.

This is a client-facing role. The individual will serve as a trusted advisor, translating data, research, and digital signals into actionable communications counsel.

Responsibilities

• Serve on client teams and lead projects;
• Advises on the implementation of digital intelligence, measurement, media analytics, and data-driven reputation strategies;
• Works closely with FTI’s data science teams to help operationalize innovative offerings, including media simulations, agentic personas, predictive modeling, and advanced analytics approaches;
• Bridges the gap between data science and reputation advisory capabilities;
• Supports and helps evolve FTI’s evolving capabilities in AI, digital intelligence, simulation modeling, audience analysis, AEO, GEO, and LLM reputation auditing;
• Identifies new opportunities to grow the digital and insights business internally within the Strategic Communications segment, across other FTI segments, and externally;
• Utilizes consumer, stakeholder, and media intelligence platforms to derive insights about client campaigns, reputational issues, and broader audience dynamics;
• Monitors and reports on digital, media, and search performance using platforms like Google Search Console, SEMrush, Brandwatch, Meltwater, or equivalent tools;
• Interprets digital intelligence, audience, media, and search audits to diagnose communications gaps, reputational risks, and competitive positioning;
• Evaluates audience engagement with client communications through the use of primary research, media analytics, AI-enabled tools, and emerging technologies;
• Mentors and coaches early career professionals.

Requirements

• 10+ years of experience in strategic communications, corporate reputation, digital intelligence, insights, analytics, research, or related fields;
• Experience working across both client advisory and data- or analytics-driven environments;
• Understanding of primary research methodologies, media analytics, audience intelligence, and data-science-based approaches to communications and reputation management;
• Familiarity with social listening and media intelligence platforms such as Brandwatch and Meltwater;
• Familiarity with SEO, search strategy, AI-powered search, AEO/GEO, and evolving digital discovery trends;
• Ability to synthesize complex datasets and analytics into clear, actionable communications recommendations for clients and senior stakeholders;
• Ability to manage client-facing teams; experience directly managing, mentoring and/or training entry-level employees.

Qualifications

• Currently authorized to work in the United States on a full-time basis;
• Strong communications skills, including ability to successfully contribute to a fast-paced team environment and to be responsive to ever-changing sector and client needs;
• Demonstrated ability to build communications and reputation strategies grounded in data and insights and convert findings into actionable recommendations;
• Familiarity with AI-enabled analytics, simulation modeling, agentic personas, or predictive analytics approaches is a plus.