Senior Director, Digital Performance Marketing & Loyalty

About the role

The Senior Director of Digital Performance Marketing & Loyalty will lead the strategic vision, execution, and optimization of all digital marketing and loyalty initiatives across the Americas for SharkNinja, a global leader in home appliances and cleaning solutions.

Key Responsibilities

• Digital Performance Marketing Strategy
• Develop and execute a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region.
• Oversee all aspects of performance marketing including Paid Search (SEM), Paid Social, Display, Programmatic, SEO, and Affiliate channels.
• Define KPIs and performance benchmarks, ensuring measurable success through data-driven insights and continual optimization.
• Lead the development of full-funnel campaigns that maximize ROAS (Return on Ad Spend) and improve channel efficiency.
• Stay ahead of digital and technology trends to ensure SharkNinja remains at the forefront of performance innovation.
• Loyalty and Customer Retention
• Design and scale innovative loyalty programs that increase customer lifetime value (CLV), advocacy, and repeat purchase behavior.
• Partner with CRM and Customer Experience teams to deliver seamless, personalized loyalty journeys across all digital touchpoints.
• Use data and segmentation to create targeted campaigns that deepen engagement and retention.
• Develop initiatives that reward loyalty, encourage cross-sell and upsell, and build long-term customer relationships.
• Cross-Channel Optimization
• Lead omnichannel marketing efforts ensuring consistency across digital, social, mobile, email, and e-commerce platforms.
• Optimize channel mix and budget allocation to achieve balanced growth across paid and organic acquisition and retention levers.
• Collaborate with e-commerce, retail, and global marketing teams to ensure a cohesive brand and consumer experience.
• Champion innovation in creative, content, and digital storytelling to elevate brand perception and engagement.
• Leadership and Team Management
• Build, mentor, and lead a high-performing team of digital marketing and loyalty professionals.
• Foster a culture of collaboration, innovation, and accountability across the team and broader organization.
• Partner with Sales, Product, and Operations teams to ensure marketing initiatives are aligned with business objectives.
• Manage relationships with agencies and technology partners to deliver best-in-class execution and performance outcomes.
• Data, Analytics & Technology
• Leverage analytics and performance data to continuously refine marketing strategies and improve efficiency.
• Implement and enhance marketing technology solutions (e.g., DMPs, CDPs, CRM tools) to improve targeting, measurement, and reporting.
• Utilize predictive analytics and AI-driven personalization to deliver dynamic, tailored marketing experiences at scale.
• Collaborate with Finance to ensure accurate budget forecasting, reporting, and ROI analysis.

Qualifications

• Education & Experience
• Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree preferred.
• 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role.
• Proven success leading large-scale performance marketing and loyalty programs, ideally in consumer products, e-commerce, or tech.
• Strong understanding of the Americas market, including regional consumer trends and competitive dynamics.
• Skills & Competencies
• Deep expertise in digital performance marketing (Paid Search, Paid Social, Display, SEO, Affiliate).
• Deep expertise in marketing analytics, CRM, and data management platforms (e.g., Google Analytics, Salesforce, Marketo).
• Strategic thinker with a strong analytical mindset and a passion for performance measurement.
• Inspirational leader capable of developing and motivating high-performing teams.
• Excellent communication and cross-functional collaboration skills.
• Results-driven, innovative, and adept at managing complexity in a fast-paced environment.

Benefits

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.