Senior Director, Digital Marketing Strategy, Advancement

About EAB

EAB is dedicated to making education smarter and communities stronger. We collaborate with over 2,800 institutions to drive transformative change through data-driven insights and advanced capabilities. Our services cover enrollment, student success, institutional strategy, data analytics, and advancement.

We tailor our portfolio of research, technology, and marketing solutions to meet the unique needs of each institution and its stakeholders, including students, employees, and supporters.

EAB fosters a culture where employees are valued and supported. Learn more about our commitment to employees and recent awards.

About Hybrid

Hybrid, recently acquired by EAB, is a global education marketing agency. We connect universities with students worldwide using advanced technology and AI-driven strategies. Our integrated marketing solutions help education brands grow and tackle the sector's toughest challenges.

Joining Hybrid means becoming part of a dynamic, supportive, and growing team. We work on impactful projects with talented colleagues who respect your contributions and challenge your ideas.

The Role in Brief

We are seeking a Senior Director of Digital Marketing Strategy, Advancement to partner with EAB's business development teams. This role involves shaping pursuit strategy, translating institutional goals into digital engagement strategies, and influencing the evolution of our solutions.

Primary Responsibilities

• Serve as the strategic digital fundraising advisor to business development teams, shaping pursuit strategy, identifying high-value opportunities, and developing differentiated solutions.
• Advise business development and partner teams on digital fundraising strategies that balance institutional goals, audience needs, budget, timing, and expected outcomes.
• Provide guidance on campaign messaging, audience segmentation, creative strategy, calls to action, and digital donor journeys.
• Develop digital engagement strategies that connect institutional stories with meaningful opportunities for alumni, donors, families, and friends to engage and give.
• Cross-team collaboration and market expertise: Serve as the connector across business development, creative, analytics, and delivery teams; equip sales and partner-facing teams with the necessary tools and insights; define and evolve EAB's point of view on digital Advancement; advise senior leadership on emerging trends; establish EAB as a leader in digital Advancement strategy.

Basic Qualifications

• Bachelor's degree or equivalent required.
• At least 8-10+ years of progressively responsible experience in digital marketing, Advancement communications, fundraising strategy, media planning, consultative sales, or a related field.
• At least 3 years of direct experience working in or advising higher education Advancement organizations, including experience supporting digital communications and engagement strategies for comprehensive and/or capital campaigns.
• Demonstrated ability to advise senior Advancement leaders and translate institutional priorities into integrated digital engagement and fundraising strategies.
• Strong knowledge of digital fundraising and paid media strategy, including paid search, social media, display, video, and emerging channels.
• Exceptional executive communication and presentation skills, with the ability to translate complex strategies, data, and technical concepts into clear and compelling recommendations for senior leaders.
• Demonstrated thought leadership capabilities, including experience developing presentations, webinars, articles, research, strategic frameworks, or other external-facing content.
• Prominent ability to lead through influence and work effectively across business development, strategy, creative, analytics, product, and service-delivery teams.
• Strong judgment, intellectual curiosity, and the ability to identify emerging trends and assess their implications for higher education Advancement and fundraising.

Ideal Qualifications

• Advanced degree in marketing, communications, higher education, fundraising, business, or a related field.
• Experience supporting the development or growth of multi-million-dollar partnerships, consulting engagements, or complex institutional solutions.
• Established credibility as a speaker, writer, facilitator, or subject-matter expert in digital engagement, Advancement, fundraising, campaign communications, or higher education marketing.
• Familiarity with higher education Advancement systems, data structures, and practices, including constituent relationship management, donor segmentation, engagement scoring, and fundraising performance measurement.
• Understanding of how artificial intelligence, automation, personalization, and emerging technologies are influencing Advancement communications and digital fundraising.
• Commitment to continuous learning and contributing to a collaborative and welcoming culture grounded in fairness, authenticity, and belonging in support of EAB’s mission, values, and aspirations.

Compensation

The anticipated starting salary (base) range for this role is $115,000 - $142,500 per year. Actual salary varies due to factors such as relevant experience, skills, and location. This hire will also be eligible for discretionary bonus or incentive compensation.

Benefits

Consistent with our commitment to our employees, EAB offers a competitive and inclusive benefits package, including:

• Medical, dental, and vision insurance plans;
• 20+ days of PTO annually, in addition to paid firm and floating holidays;
• A daytime leave policy for community service and flextime for fitness activities;
• A 401(k) retirement savings plan with annual discretionary company matching contribution;
• A health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans;
• An employee assistance program with counseling services and resources;
• A wellness program including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation;
• A fertility treatment coverage and adoption or surrogacy assistance;
• Paid parental leave with phase back to work program for birthing and non-birthing parents;
• A discounted pet health insurance coverage for dog and cat family members;
• Company-provided life, AD&D, and disability insurance;
• Financial wellness resources and membership in a robust employee discount program;
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities.