Senior Director, Digital Activation

Digital Leadership Key Roles & Responsibilities

• Create the vision and implementation for Digital initiatives in the US, working in collaboration with stakeholdersacross PHD, setting ambitious goals to advance the client's digital maturity and reach across Digital channels.
• Identify emerging digital trends, technologies, and platforms to leverage to advance the strategic development ofdigital media strategy.
• Provide thought leadership, competitive benchmarking, industry insights, and best practices.
• Ensure all opportunities have a focus on brand safety and suitability, and adhere to all advertising requirements.
• Own relationships with media vendors & partners (e.g., Google, TTD), including leading JBPs & QBRs.
• Collaborate on new ways to operationalize Biddable media to achieve greater effectiveness and businessoutcomes.
• Work closely with cross-functional team leads across Media Operations, Creative, Data Privacy, and Analytics tocollaborate on solutions.
• Oversee the development of team members, including reviews, constructive feedback, and identifying careergrowth paths.

Media Activation

• Drive the vision, strategy, execution, and day-to-day responsibilities of the Media activation team in Search,Programmatic, Video, Audio, and Social Media.
• Propose new ways of approaching media buying to continue to drive business growth and challenge the status quo.
• Work with internal agency and holding company stakeholders to leverage enterprise relationships when possibleand to help inform agency/holding company direction on topics based on client needs.
• Continue to evolve the Digital/Performance team to meet the demands of the ever-changing digital mediaecosystem.
• Develop the team to be cross-tier and cross-functional for optimal management of campaigns and dollars.
• Act as a leader for the Client team and PHD to develop and deliver well-thought-out POVs on industry-changingtopics like GDPR, CCPA, AI, CAPI, etc..
• Advise and educate clients on these topics in advance of their rollouts to manage expectations and drive forsmooth transitions.
• Be versed in both Digital platforms and technology, having a POV on hot industry topics and trends.
• Be fluent and champion the benefits of leading tech and data stack offerings.
• Show strong marketplace knowledge, reputation, and relationships.
• Show proven track record of successfully leading and implementing digital transformation initiatives in complexorganizations.
• Show in-depth knowledge of digital media trends, technologies, and platforms across all digital media channels, contentmanagement systems, analytics tools, and marketing automation.
• Show strong strategic thinking and problem-solving skills, with the ability to translate business objectives intoactionable digital strategies.
• Show experience in building, leading, and delegating to a team, client-facing, strong strategic vision, and ability toexecute excellent marketplace relationships.
• Show strong leadership skills to inspire, cultivate, and motivate a team through positive reinforcement whilechampioning accountability.
• Show ability to foster growth with team members to develop skill sets both within and beyond their titled disciplines.
• Show process and detail-oriented.
• Show willingness to embrace change – ways of working, processes, tools, etc.
• Show strong comfort level with data, analytics, and measurement.

Experience Needed

• 10+ years of experience in Digital Media/Marketing.
• Proven track record of successfully leading and implementing digital transformation initiatives in complexorganizations.
• In-depth knowledge of digital media trends, technologies, and platforms across all digital media channels, contentmanagement systems, analytics tools, and marketing automation.
• Strong strategic thinking and problem-solving skills, with the ability to translate business objectives intoactionable digital strategies.
• Experience in building, leading, and delegating to a team, client-facing, strong strategic vision, and ability toexecute excellent marketplace relationships.
• Strong leadership skills to inspire, cultivate, and motivate a team through positive reinforcement whilechampioning accountability.
• Ability to foster growth with team members to develop skill sets both within and beyond their titled disciplines.
• Process and detail-oriented.
• Willingness to embrace change – ways of working, processes, tools, etc.
• Strong comfort level with data, analytics, and measurement.

Pay

120,000-230,000

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.