Senior Director, Customer Lifecycle Marketing - Usage & Engagement

Remote – US based candidates only, no visa sponsorship available.

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Define vision, strategy, and roadmap for Customer Lifecycle Marketing
• Establish scalable processes and success metrics for marketing initiatives
• Design digital-first programs to enhance customer product utilization
• Develop lifecycle strategies targeting customer engagement for API solutions
• Partner with cross-functional teams to leverage insights for lifecycle programs
• Create executive reports focused on metrics like consumption-based revenue
• Continuously optimize marketing programs based on measurable impact

Qualifications

• 10+ years of experience in high-growth Enterprise B2B SaaS marketing
• Proven ability to execute lifecycle strategies that enhance product usage
• Strong analytical skills for data-driven strategy development
• Experience with API-based customer environments
• Proficient in partnering across Marketing, Customer Success, Sales, and Product teams
• Expertise in usage-based or consumption-based business models
• Familiarity with product-led growth principles and experimentation methodologies

Pay

$192,000 – $235,000 annually

Benefits

• Performance-based bonus structure
• Equity options available
• Generous benefits program