Senior Director, Customer Lifecycle Marketing - Usage & Engagement

About AlphaSense

AlphaSense removes uncertainty from decision-making for the world’s most sophisticated companies. Our market intelligence and search platform, built on proven AI, delivers trusted insights from a universe of public and private content—including equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research. Following the 2024 acquisition of Tegus, AlphaSense and Tegus are accelerating growth, innovation, and content expansion, combining complementary product and content capabilities to provide even more comprehensive insights from thousands of content sets. Trusted by over 6,000 enterprise customers, including a majority of the S&P 500, AlphaSense was founded in 2011 and is headquartered in New York City with more than 2,000 employees across the U.S., U.K., Finland, India, Singapore, Canada, and Ireland.

About the Role

We are seeking an experienced lifecycle marketer to build and scale a new function accelerating customer growth for our consumption-based offerings. This role is ideal for a leader skilled in driving usage and engagement within an API-first environment. You will define the strategy, operating model, and experimentation framework to boost feature adoption, expand consumption, and drive measurable revenue. The role focuses on leveraging product and behavioral data, customer insights, and cross-functional collaboration to guide enterprise customers through feature adoption and expansion, creating personalized, scalable approaches for each integration.

Responsibilities

• Build a New Marketing Motion
  • Define the vision, strategy, operating model, and roadmap for Customer Lifecycle Marketing focused on usage and consumption-based offerings
  • Establish repeatable and scalable processes, experimentation frameworks, and success metrics
  • Build the foundation for a high-performing team as the function grows
• Drive Product Usage and Consumption
  • Design digital-first programs that accelerate time-to-value, encourage deeper and more frequent product utilization, and facilitate coordinated orchestration with Customer Success teams
  • Develop and implement lifecycle strategies that increase customer usage of AlphaSense’s offerings, with a focus on our API solutions
  • Partner with cross-functional teams to leverage product data, customer health signals, and behavioral insights to build enterprise lifecycle programs that increase long-term customer value
• Measure Business Impact
  • Develop executive reporting and optimization strategies focused on metrics such as:
    • Consumption-based revenue
    • Product utilization
    • Time-to-value
    • Engagement with key capabilities
  • Continuously optimize and update programs based on measurable business impact and product innovation, ensuring relevance and accuracy
  • Foster strong working relationships and a culture of accountability and shared ownership

Requirements

• 10+ years of experience in high-growth, Enterprise B2B SaaS marketing, including significant experience leading post-sale marketing programs
• Demonstrated success developing and executing lifecycle strategies that drive measurable product usage or consumption, including in API-based customer environments
• Experience partnering closely across Marketing, Customer Success, Sales, and Product
• Strong analytical skills with experience using product and behavioral data to inform strategy
• Executive presence with the ability to influence cross-functional leaders and drive alignment
• Experience with usage-based or consumption-based business models
• Familiarity with product-led growth principles and experimentation methodologies

Pay

Base Compensation Range: $192,000—$235,000 USD. Final offer amounts are determined by multiple factors including candidate experience and expertise and may include a performance-based bonus, equity, and a generous benefits program.