Senior Director, Copy

About the role

BODi is seeking a Senior Director of Copywriting to lead copy development across the full BODi portfolio and all major consumer touchpoints. This role will elevate the standard of writing, drive copy that converts, and support verbal identity development.

Responsibilities

• Lead copy development across the full BODi portfolio and all major consumer touchpoints, with responsibility for both creative quality and conversion performance.
• Drive copy development across email, CRM, paid media, landing pages, product launch campaigns, PDPs, web, packaging, video, blog/editorial, and additional brand and marketing needs.
• Elevate the standard of writing across the organization so the work is sharper, more persuasive, more emotionally resonant, and more effective at driving action.
• Partner with senior creative leadership to help define, refine, and steward the verbal identity of BODi and its sub-brands.
• Support verbal identity development by helping build verbal systems and guidelines for Shakeology, P90X, INSANITY, emerging supplements, and the broader BODi ecosystem.
• Develop messaging that captures attention, educates while persuading, builds trust with the customer, and supports conversion.
• Be an expert in direct-to-consumer sales copywriting, with strong experience writing copy that converts across email, landing pages, performance marketing assets, and key digital touchpoints.
• Bring strong selling instinct to the work, with a solid understanding of how to write copy that persuades, creates desire, and moves people to act.
• Create sharp, effective hooks that stop attention immediately and pull the customer into the message.
• Know how to identify the emotional pressure point fast and turn it into copy that sells.
• Push the work toward stronger persuasion, clearer value communication, greater urgency, and better conversion performance.
• Balance brand-building with business goals, while keeping a clear focus on copy that performs.
• Lead the content arm of the creative department, including blog and editorial copy, in close partnership with growth, tech, and SEO teams.
• Ensure content is strategically aligned to brand and business goals, not operating as a disconnected stream.
• Bring more consistency, rigor, and creative leadership to how content is developed, written, and produced.
• Ensure content supports the broader customer journey and contributes to engagement, education, and conversion.
• Manage and develop a small team of writers and contributors across full-time and contract support.
• Operate as a player-coach who can lead the function while staying close enough to the work to write, concept, edit, and shape key deliverables personally.
• Coach writers toward stronger conceptual thinking, sharper execution, better hooks, and stronger conversion instincts.
• Partner closely with growth/performance marketing, lifecycle/CRM, brand marketing, creative, legal/regulatory, executive leadership, merchandising, and media.
• Help build a copy function that moves fast, thinks strategically, and consistently produces high-performing work.

Requirements

• Strong expertise in direct-to-consumer sales copywriting.
• You know how to write hooks, sharpen offers, build urgency, communicate value clearly, and create copy that drives people to act.
• Bachelor's degree in related field or equivalent experience preferred.
• 10+ years overall experience with 5–7+ years of copy leadership experience across brand and performance marketing, ideally in a DTC environment.
• Proven experience writing and directing high-converting copy across email, landing pages, performance marketing assets, product campaigns, and other key sales-driving channels.
• Experience developing voice and tone systems, messaging frameworks, and verbal guidelines across a portfolio or multi-brand environment.
• A player-coach mindset. You can lead the function, but you are also willing to jump in and write, edit, concept, and shape high-priority work yourself.
• Experience managing writers, freelancers, and cross-functional content contributors.
• Strong creative judgment and a very high bar for clarity, persuasion, speed, and craft.
• Ability to work cross-functionally and bring sharp thinking to brand, business, legal, and executive stakeholders.

Qualifications

• Strong expertise in direct-to-consumer sales copywriting.
• You know how to write hooks, sharpen offers, build urgency, communicate value clearly, and create copy that drives people to act.
• Bachelor's degree in related field or equivalent experience preferred.
• 10+ years overall experience with 5–7+ years of copy leadership experience across brand and performance marketing, ideally in a DTC environment.
• Proven experience writing and directing high-converting copy across email, landing pages, performance marketing assets, product campaigns, and other key sales-driving channels.
• Experience developing voice and tone systems, messaging frameworks, and verbal guidelines across a portfolio or multi-brand environment.
• A player-coach mindset. You can lead the function, but you are also willing to jump in and write, edit, concept, and shape high-priority work yourself.
• Experience managing writers, freelancers, and cross-functional content contributors.
• Strong creative judgment and a very high bar for clarity, persuasion, speed, and craft.
• Ability to work cross-functionally and bring sharp thinking to brand, business, legal, and executive stakeholders.

Skills

• Strong expertise in direct-to-consumer sales copywriting.
• You know how to write hooks, sharpen offers, build urgency, communicate value clearly, and create copy that drives people to act.
• Bachelor's degree in related field or equivalent experience preferred.
• 10+ years overall experience with 5–7+ years of copy leadership experience across brand and performance marketing, ideally in a DTC environment.
• Proven experience writing and directing high-converting copy across email, landing pages, performance marketing assets, product campaigns, and other key sales-driving channels.
• Experience developing voice and tone systems, messaging frameworks, and verbal guidelines across a portfolio or multi-brand environment.
• A player-coach mindset. You can lead the function, but you are also willing to jump in and write, edit, concept, and shape high-priority work yourself.
• Experience managing writers, freelancers, and cross-functional content contributors.
• Strong creative judgment and a very high bar for clarity, persuasion, speed, and craft.
• Ability to work cross-functionally and bring sharp thinking to brand, business, legal, and executive stakeholders.

Benefits

The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future. The Pay Range For This Position Is $168,900.00 - $200,000.00.

Pay

The Pay Range For This Position Is $168,900.00 - $200,000.00.

Schedule

N/A