Senior Director, Content & Social

Responsibilities

• Own the scoreboard: connect content/social performance (reach, non-follower reach, engagement) to unaided awareness and be fluent enough in both content and commercial metrics to defend that investment
• Build and maintain competitive benchmarking (share of voice, response time, engagement on comparable content) against the fastest-moving players in our space
• Manage a mix of FTEs and agency partners - know when to build in-house vs. buy.
• Build the business case for incremental investment (staff, production, paid media, talent) using content and commercial metrics side by side. You should be as comfortable defending a budget ask to a CFO-minded stakeholder as you are giving creative notes
• Manage an annual portfolio across production, talent, paid boosting, and staffing
• Scale original content output with a defined static/video mix without sacrificing quality or brand distinctiveness
• Build repeatable, sustained formats (not one-offs) grounded in customer psychology and use our core differentiators as recurring proof points where applicable
• Run a volume-based creator program alongside our signature talent partnerships, sourcing and vetting creators for fit, risk, and commercial upside
• Own the function end to end: briefs, approvals, agency management, and roster development
• Build and run the real-time response playbook across platforms
• Build a programmatic publishing + paid amplification engine triggered by performance thresholds

Requirements

• 10+ years in social/content leadership, ideally with direct experience in sports, betting, gaming, or a comparably fast-moving, discourse-heavy category (streaming news, culture media, or a "newsroom-speed" digital brand).
• A track record of building or scaling a content/social org from a small existing team into a larger, structured operation
• Fluency in both content metrics (reach, engagement, non-follower reach, share of voice) and commercial outcomes (handle, awareness, LTV) and the ability to translate between the two for executive audiences