Senior Director, Consumer and Shopper Insights

About the role

As Senior Director, Consumer & Shopper Client Insights, you’ll serve as a strategic insights partner to a leading client in the ice cream category, working across its portfolio of some of the most recognizable and loved brands. A key focus of the role will be leading adoption and maximizing the impact of Circana’s Receipt Panel, helping client teams translate consumer and shopper behavior into stronger business decisions. You’ll identify high-impact growth opportunities, shape compelling thought leadership, and build client capabilities through training and coaching that enables teams across brand, marketing and category management to confidently leverage insights themselves. This people-leader role is ideal for someone who can move seamlessly between analytics, storytelling, coaching and strategic influence.

Responsibilities

• Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals.
• Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.
• Manage the Sales Cycle: Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing.
• Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
• Maintain Industry Expertise: Stay current on trends in CPG to position Circana as a thought leader and trusted advisor.
• Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers.
• Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery.
• Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning.
• Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.
• Advanced Analytic Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred
• 6–10+ years of experience in client insights, client management, sales, or related roles within CPG, retail, or syndicated data analytics, including demonstrated experience leading and developing people
• Deep understanding of consumer and shopper behavior, with experience leveraging household- and shopper-level data from platforms such as Circana, NielsenIQ, Numerator, or similar sources to uncover purchase dynamics and growth opportunities
• Familiarity with visualization and analytics tools such as Unify, Tableau, Power BI, or similar platforms
• Proficiency in Microsoft PowerPoint and Excel
• Flexibility to be on-site with the client as business needs arise, including quarterly meetings, workshops, and in-person training

Skills & behaviors

• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.
• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

Hybrid (mostly remote) within close proximity to client’s office in Hoboken, NJ.

Pay

Salary range: $119,000 to $160,000. This role is also eligible for bonus pay.

Benefits

• Paid time off
• Medical, dental, and vision insurance
• 401(k) plan for eligible employees