Senior Director, Consumer Insights Products

About the role

Dynata is seeking a Senior Director of Consumer Intelligence Products to lead the strategy, development, and commercialization of a portfolio of Consumer Intelligence products built on Dynata's industry-leading first-party data assets. This leader will define and execute Dynata's Consumer Insights product vision, transforming proprietary panel, survey, profile, and behavioral data into scalable, market-ready products that strengthen Dynata's position as a leader in data and intelligence solutions. Reporting to the VP, AI and Intelligence Products, the Senior Director will establish a roadmap for recurring, one-to-many data products that create value for clients and sustained revenue growth for Dynata. Initially, this role will operate as a hands-on product leader responsible for opportunity assessment, customer discovery, product strategy, and commercialization efforts. As the Consumer Intelligence portfolio expands, this leader will build and scale a team to support continued growth and innovation.

Responsibilities

• Product Strategy & Portfolio Leadership
  • Define and execute the vision, strategy, and roadmap for Dynata's Consumer Intelligence product portfolio.
  • Identify opportunities to productize proprietary panel, survey, behavioral, and profile data assets.
  • Build business cases and investment recommendations for new data products and product enhancements.
  • Establish product success metrics, growth objectives, and revenue targets.
• Market & Customer Insights
  • Develop a deep understanding of customer needs, competitive offerings, and emerging market trends.
  • Work closely with commercial teams to identify new revenue opportunities and expansion paths.
  • Assess product-market fit and prioritize opportunities based on customer value, feasibility, and business impact.
  • Serve as an internal and external thought leader on the Consumer Intelligence market landscape.
• Product Development & Commercialization
  • Lead the end-to-end lifecycle of Consumer Intelligence products from concept and requirements through launch and scale.
  • Build connections with complementary offerings, such as Audience Activation, and identify and execute on opportunities to drive greater customer value together.
  • Partner with marketing, research, data science, and engineering teams to develop differentiated data assets and methodologies.
  • Define product packaging/format, pricing, licensing, and commercialization strategies.
  • Drive adoption through customer engagement, industry education, and close partnership with commercial teams.
• Cross-Functional Leadership
  • Partner closely with Product, Panel, Technology, Research & Data Science, Commercial and Operations leaders.
  • Align stakeholders around investment priorities, roadmap decisions, and commercialization strategies.
  • Lead cross-functional teams to translate market opportunities into scalable products, balancing customer needs, technical feasibility, and business impact.
  • Build and scale a team of product managers as the Consumer Intelligence portfolio grows.

Qualifications

• 10+ years of experience in product management, data products, analytics products, market research, or related fields.
• Proven experience launching and scaling commercial data products or subscription-based information products.
• Strong understanding of market research, consumer data, audience data, panel-based data, or related data ecosystems.
• Demonstrated ability to translate data assets into scalable, revenue-generating products.
• Experience developing product strategy, pricing, packaging, and go-to-market plans.
• Strong analytical and business acumen, with the ability to evaluate market opportunities and product investments.
• Strong communication and stakeholder management skills, including experience influencing VP-level and executive stakeholders.
• Demonstrated success operating effectively in ambiguous environments and leading early-stage data product initiatives, balancing strategic leadership with hands-on execution.
• Experience building and leading high-performing product teams.
• Experience working with data, analytics, research, or SaaS platforms preferred.

Pay

The base salary range for this position is $150K–$200K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.