Senior Director, Commercial Systems & CRM

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a healthcare environment.

Responsibilities

• Develop and execute the CRM and commercial tech strategy and roadmap
• Align technology initiatives with business priorities to boost performance
• Oversee enterprise CRM platform for scalability and reliability
• Lead governance, enhancements, and platform optimization of systems
• Integrate CRM with ERP, marketing automation, and analytics platforms to streamline workflows
• Enhance seller productivity through automation and standardized processes
• Establish data governance standards and deliver executive KPI reports

Qualifications

• 12+ years in leadership roles within commercial organizations focusing on CRM or Business Systems
• 7+ years leading enterprise technology initiatives and cross-functional teams
• Proven experience optimizing CRM platforms, ideally Salesforce
• Excellent executive communication and stakeholder leadership skills
• Strong change management capabilities

Benefits

• Health insurance options for associates and their families
• Life insurance and company-paid disability coverage
• 401k plan with savings opportunities
• Generous paid time off (18+ days) to promote work-life balance
• Commitment to employee wellness and financial security