Senior Director, Client Strategy & Integrated Marketing

Overview

Team 201 is the digital agency for high-growth B2B technology brands. We work with companies at meaningful inflection points: scaling after funding, entering new markets, repositioning their category, launching new products, building pipeline, or evolving from founder-led growth into a more mature go-to-market motion. Our clients come to us when marketing needs to become more strategic, more integrated, and more accountable to business outcomes. We operate as an extension of their teams, helping them connect strategy, content, paid media, SEO/AEO, analytics, marketing automation, creative, and storytelling into programs that drive measurable growth.

Responsibilities

• Lead strategic client relationships and serve as a trusted advisor to senior marketing and business stakeholders.
• Understand client business models, growth priorities, market dynamics, and internal constraints.
• Translate client goals into clear marketing strategies, account plans, and execution priorities.
• Proactively identify opportunities to improve performance, expand programs, and deepen Team 201’s value.
• Address client dissatisfaction early and create proactive plans to strengthen relationships.
• Partner with the founders and account leads to support client retention, organic growth, and account profitability.
• Help clients see the bigger picture across channels, campaigns, content, data, and business outcomes.
• Develop integrated marketing strategies that connect business objectives to channel strategy, messaging, campaigns, and measurement.
• Guide the development of full-funnel B2B marketing programs across awareness, engagement, conversion, pipeline influence, and customer growth.
• Partner with channel leads and specialists to ensure strategy is translated into strong execution.
• Oversee planning frameworks, campaign briefs, reporting structures, and performance narratives.
• Bring data-driven insights to clients in a way that is clear, useful, and tied to business value.
• Help clients understand not just what happened, but what it means and what to do next.
• Ensure that Team 201’s recommendations are strategic, practical, and aligned with each client’s operating reality.
• Operate directly in HubSpot and/or Marketo to support campaign strategy, workflow logic, segmentation, reporting, lead management, and lifecycle marketing initiatives.
• Help translate strategic recommendations into executable campaign plans, nurture flows, landing pages, forms, lists, reports, and automation requirements.
• Review and improve marketing automation setups to ensure campaigns are measurable, scalable, and aligned with client goals.
• Partner with campaign managers, content leads, paid media specialists, and client stakeholders to ensure execution matches the strategic intent.
• Identify gaps in tracking, attribution, reporting, lead routing, lifecycle stages, or campaign operations, and recommend practical fixes.
• Support QA and performance reviews across campaigns, automation, dashboards, and client-facing deliverables.
• Bring a builder’s mindset to strategy, ensuring recommendations are not only smart, but operationally realistic and executable.
• Coach account leads, campaign managers, and specialists on client strategy, communication, prioritization, and executive presence.
• Help teams move from reactive execution to proactive account leadership.
• Create clarity around roles, responsibilities, timelines, and expectations.
• Support resource planning and capacity conversations to ensure accounts are staffed appropriately.
• Help improve internal processes, planning documents, reporting standards, and ways of working.
• Share best practices and lead internal training sessions across strategy, client service, integrated marketing, and account growth.
• Build a culture of accountability, collaboration, curiosity, and continuous improvement.

Qualifications

• Significant experience in a digital, growth, integrated marketing, or B2B agency environment.
• Experience leading strategic client relationships with senior marketing, communications, revenue, or executive stakeholders.
• Strong understanding of B2B technology, SaaS, or high-growth business models.
• Proven ability to develop and oversee full-funnel marketing programs.
• Fluency across channels such as paid media, SEO, content, social, marketing automation, analytics, creative, and conversion strategy.
• Experience connecting marketing strategy to measurable business outcomes.
• Strong presentation, communication, and executive storytelling skills.
• Proven ability to build reporting frameworks that translate channel performance into clear business insights.
• Experience managing account growth, client retention, scopes, budgets, or resourcing.
• Ability to coach and develop account leads, strategists, campaign managers, and channel specialists.
• Strong judgment, accountability, and problem-solving ability.
• Experience working with venture-backed startups, scaleups, enterprise B2B brands, or category-defining technology companies.
• Experience with platforms such as Salesforce, HubSpot, Marketo, Pardot, GA4, Looker Studio, or similar martech and reporting tools.
• Experience contributing to new business, pitches, proposals, or agency position.