Senior Director, Capital Campaign Strategy

About EAB

EAB makes education smarter and strengthens communities through data-driven insights and best-in-class capabilities. We partner with over 2,800 institutions to drive transformative change in areas like enrollment, student success, institutional strategy, data analytics, and advancement.

About Hybrid

Hybrid is a globally recognized education marketing agency that connects universities with students worldwide. We offer integrated marketing solutions powered by advanced technology and AI-driven strategies to help education brands grow.

The Role in Brief

We are seeking a Senior Director of Capital Campaign Strategy to partner with EAB's business development teams. This role involves serving as a subject-matter expert in digital fundraising and Advancement marketing, translating institutional goals into differentiated digital engagement strategies, and shaping EAB's digital Advancement strategy.

Primary Responsibilities

• Serve as the strategic digital fundraising advisor to business development teams, shaping pursuit strategy, identifying high-value opportunities, and developing differentiated solutions that strengthen EAB's competitive position.
• Serve as EAB's subject-matter expert in digital fundraising, constituent engagement, and higher education Advancement during partner and prospect conversations.
• Translate institutional goals, capital and comprehensive campaign priorities, and audience needs into differentiated digital marketing recommendations that support business development efforts.
• Participate in discovery sessions, proposal development, and executive presentations, helping partners understand how digital engagement strategies can strengthen fundraising outcomes.
• Use market research, institutional data, audience insights, and campaign performance to develop strategic recommendations and identify opportunities for innovation.
• Collaborate with analytics, creative, and strategy teams to ensure proposed solutions are thoughtful, achievable, and aligned with partner expectations.

Cross-Team Collaboration & Market Expertise

• Serve as the connector across business development, creative, analytics, and delivery teams to ensure proposed solutions are differentiated, feasible, and aligned with partner expectations.
• Equip sales and partner-facing teams with the language, insights, examples, and tools needed to communicate the value of digital fundraising and engagement strategies.
• Develop training, case studies, presentation materials, and strategic frameworks that strengthen internal understanding of digital Advancement practices.
• Define and evolve EAB's point of view on digital fundraising, capital campaign marketing, and constituent engagement, ensuring our solutions remain differentiated and aligned with emerging market needs.
• Advise senior leadership on emerging market trends, partner needs, and competitive dynamics to influence product strategy, service offerings, and go-to-market investments.
• Establish EAB as a recognized leader in digital Advancement strategy by representing the organization at industry events, developing executive thought leadership, and influencing conversations across the higher education fundraising community.

Basic Qualifications

• Bachelor's degree or equivalent required.
• At least 8-10+ years of progressively responsible experience in digital marketing, Advancement communications, fundraising strategy, media planning, consultative sales, or a related field.
• At least 3 years of direct experience working in or advising higher education Advancement organizations, including experience supporting digital communications and engagement strategies for comprehensive and/or capital campaigns, with a strong understanding of donor acquisition, alumni engagement, and pipeline development.
• Demonstrated ability to advise senior Advancement leaders and translate institutional priorities into integrated digital engagement and fundraising strategies.
• Strong knowledge of digital fundraising and paid media strategy, including paid search, social media, display, video, and emerging channels, with the ability to determine how and when these channels should support broader Advancement goals.
• Strong understanding of campaign communications and creative strategy, including audience segmentation, messaging, storytelling, calls to action, landing-page experiences, and donor journeys.
• Exceptional executive communication and presentation skills, with the ability to translate complex strategies, data, and technical concepts into clear and compelling recommendations for senior leaders.
• Demonstrated thought leadership capabilities, including experience developing presentations, webinars, articles, research, strategic frameworks, or other external-facing content.
• Prominent ability to lead through influence and work effectively across business development, strategy, creative, analytics, product, and service-delivery teams.
• Strong judgment, intellectual curiosity, and the ability to identify emerging trends and assess their implications for higher education Advancement and fundraising.
• Willingness to travel domestically approximately 15-20%.

Ideal Qualifications

• Advanced degree in marketing, communications, higher education, fundraising, business, or a related field.
• Experience supporting the development or growth of multi-million-dollar partnerships, consulting engagements, or complex institutional solutions.
• Established credibility as a speaker, writer, facilitator, or subject-matter expert in digital engagement, Advancement, fundraising, campaign communications, or higher education marketing.
• Familiarity with higher education Advancement systems, data structures, and practices, including constituent relationship management, donor segmentation, engagement scoring, and fundraising performance measurement.
• Experience working with leadership annual giving, major gifts, alumni engagement, donor relations, or campaign teams.
• Understanding of how artificial intelligence, automation, personalization, and emerging technologies are influencing Advancement communications and digital fundraising.
• Commitment to continuous learning and to contributing to a collaborative and welcoming culture grounded in fairness, authenticity, and belonging in support of EAB’s mission, values, and aspirations.