Senior Director, Brand Management, Select & Midscale Brands
Summary
Marriott International is seeking a Senior Director, Global Select + Midscale Brands to shape the future of assigned brands within a rapidly evolving portfolio. This leader will translate global category vision into actionable strategies and long-term brand plans, guiding multi-year priorities and making enterprise-level decisions that balance brand ambition, commercial performance, and market realities.
Candidate Profile
Education and Experience
Required:
4-year degree from an accredited university in Business Administration, Marketing, or related major
10+ years of relevant professional experience demonstrating career growth and exceptional performance
Proven ability to develop and execute strategic brand plans and multi-year business strategies with clear performance outcomes
Experience leading cross-functional teams and managing complex, multi-brand initiatives in highly matrixed, global environments
Strong analytical skills, with experience leveraging consumer insights and market data to inform strategy and prioritize initiatives based on business impact
PREFERRED:
MBA or equivalent advanced degree
Experience collaborating with continent / business teams to drive initiatives and align competing priorities
Track record of delivering results in complex, ambiguous environments requiring strong judgment, decisiveness, and influence
Demonstrated commercial and financial acumen, including evaluating trade-offs between brand value, owner economics, and enterprise ROI
CORE WORK ACTIVITIES
Brand Strategy, Architecture & Stewardship
Defines and maintains brand positioning for assigned brands; ensures clarity and alignment with global strategy while enabling appropriate local flexibility within established guardrails.
Develops compelling, differentiated brand strategies informed by consumer, competitive, and stakeholder needs and grounded in commercial and operational realities.
Supports creation of strategic brand business plans, including economic strategy, product/service models, brand positioning, and value proposition.
Defines and manages brand initiatives and projects through execution across continents, ensuring strategic pull-through and accountability for outcomes.
Brand Health, Advocacy & Growth
Defines brand performance metrics and recommends performance targets aligned to both brand health and business growth objectives.
Maintains performance for assigned brands and identifies optimization opportunities, making data-driven recommendations to course-correct as needed.
Serves as brand advocate, educating stakeholders on brand strategy, positioning, and strategic pillars to build shared understanding and commitment.
Represents the brand in external forums, reviewing and evolving standards and operational practices with credibility among owners, partners, and industry stakeholders.
Innovation, New Product Integration
Leads new product creation / integration for the Select category from concept through sustained market performance.
Plays point across product and customer teams to ensure new brands are positioned, launched, and sustained effectively, making prioritization decisions to maximize long-term brand and business value.
Leadership, Continent Empowerment & Cross-Functional Influence
Serves as the primary liaison between global leadership and continent teams, supporting communication strategies and integration plans, escalating challenges and sharing best practices while driving clarity, alignment, and decision velocity.
Collaborates with cross-discipline teams—including design, standards, end-to-end experience design, marketing, and global operations—to shape and implement brand initiatives through influence, executive presence, and strong storytelling.
Insights-Driven Product Innovation & Operational Feasibility
Leverages consumer insights, market trends, and data analytics to identify opportunities for innovative products and experiences that differentiate the brand and drive guest engagement.
Leads brand-specific innovation projects, supports integration within global guardrails and ensures solutions are scalable across regions.
Partners with cross-discipline teams to ensure new products and initiatives are operationally feasible, scalable, and aligned with brand strategy from concept through implementation balancing speed, quality, and cost considerations.
Leadership Development, Culture & Team Excellence
Translates global vision into actionable team strategies, ensuring alignment with enterprise priorities and clear ownership of results.
Inspires and leads high-performing teams, fostering innovation and excellence while developing future brand leaders and building a strong talent pipeline.
Drives a culture of accountability, continuous improvement, and learning across the team.