Senior Director, Brand Management - BODYARMOR

Role Overview

The Senior Director II, Brand Management is a critical leadership role leading the strategic growth agenda for a global brand in NAOU owning the brand bundle (product, package, value proposition) and driving consumer relevance, equity, and growth. This role influences over 1-billion-unit cases, delivering against the overall brand vision and business objectives in North America Operating Unit (NAOU) through integration of innovation, alignment with FSOP strategy and key deliverables and tech-enabled marketing execution.

Responsibilities

• Leads Development of annual business plans and multi-year brand growth strategies inclusive of shaping the 5-year rolling innovation pipeline.

• Owes the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives.

• Partners with internal (e.g. Innovation Team, R&D, Supply Chain, Commercial, Retail) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand objectives.

• Leverage AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market.

• Tracks and reports performance metrics, ensuring delivery against volume, revenue, and share objectives.

• Provides direct reports with leadership, direction, prioritization and coaching to achieve work objectives, improve performance and skills and achieve career goals. Champion AI literacy, MarTech adoption, and agile ways of working.

Requirements

• Bachelor’s degree required; MBA preferred.
• 10+ years of progressive marketing leadership in CPG or beverage industry required.
• Experience in Sports Marketing preferred.
• Proven success in brand management, innovation, and portfolio strategy.
• Strong understanding of FSOP, RGM, and commercial integration.
• Experience with MarTech Tools, AI tools, and data-driven marketing & selling.

Key Competencies

• Strategic Agility – Anticipates market shifts and translates foresights into action. Ability to develop and communicate brand vision inclusive of what it takes to achieve.
• Innovation Leadership – Ability to builds and scale breakthrough ideas.
• Data Fluency – Uses analytics and AI to optimize performance.
• Collaboration & Influence – Partners across functions, bottlers, and customers with a demonstrated ability to build partnerships and build trust and credibility and influence across all levels of the organization.
• Change Leadership – Drives transformation and tech-enabled workflows.
• Consumer-Centric Mindset – Deep understanding of behavior and cultural relevance.
• Communication Excellence – Excellent oral and written communication skills with the ability to tailors messaging to diverse audiences and drive alignment.

Pay Range

United States of America: 218,800 USD - 260,000 USD

Base Pay Offered May Vary Depending On Geography, Job-Related Knowledge, Skills, And Experience

Average Annual Incentive Reference Value Percentage

50

Average Long-Term Incentive Reference Value Percentage

20

Location(s)

• United States of America

City/Cities

• Atlanta

Travel Required

00% - 25%

Relocation Provided

Yes

Job Posting End Date

July 23, 2026