Senior Director, Brand Management

About the role

The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide®, Hot Shot®, Cutter®, Repel®, Black Flag®, Garden Safe®, EcoLogic® and Liquid Fence®.

This role will drive the Brand P&L by providing strategic thought leadership and flawless execution, across all brands and shopper marketing activities within the Home and Garden division, delivering sales, GM and EBITDA targets by brand.

Responsibilities

• Develop strategies and in market plans that deliver brand sales, GM and profit targets at or above plan.
• Work closely with the VP Marketing of Home and Garden and others to create and launch integrated omnichannel marketing plans and growth campaigns.
• Lead and execute communications development and planning, in conjunction with in house and external agencies, that increase brand awareness, trial and repeat.
• Manage all aspects of marketing planning, budgeting, metrics, and reporting across the entire marketing ecosystem.
• Provide customer thought leadership (via a consumer lense) and develop successful go-to-market plans that grow current customer sales fundamentals (distribution, display) and whitespace expansion.