Senior Director, AI Automation & Enablement Lead

About the Role

We are seeking an AI Automation & Enablement Lead to help scale and operationalize AI-powered capabilities across the Client’s media ecosystem. This is a strategic leadership role focused on applying and integrating existing AI tools. You will orchestrate the use of Omnicom (OMC) platforms such as Omni+, proprietary AI solutions, enterprise data assets, and third-party technologies to enhance how media planning, investment, and optimization decisions are made. You will work closely with technology, data, and business teams to configure and tailor solutions for the Client’s needs. Deep media experience is helpful but not required. Candidates may come from media, marketing operations, analytics, martech, consulting, transformation, or technology enablement backgrounds. What matters most is the ability to connect AI capabilities to real business outcomes.

Responsibilities

• Lead AI Enablement Strategy
  • Develop and execute an AI enablement roadmap focused on practical, scalable applications
  • Map business challenges to existing Omnicom and third-party AI tools
  • Prioritize enterprise-ready solutions over bespoke builds
  • Ensure alignment with the Client’s broader AI and data strategy
• Orchestrate Tool Integration
  • Evaluate and deploy AI tools across Omni+, OMC solutions, and third-party platforms
  • Partner with technology and data teams to customize configurations for the Client’s use cases
  • Ensure solutions integrate seamlessly into existing workflows and data environments
• Embed AI into Workflows
  • Redesign planning and activation processes to incorporate AI-assisted decision-making
  • Create clear playbooks and usage guidelines for teams
  • Elevate human roles toward strategic judgment while AI supports data-heavy tasks
• Translate Business Needs into AI Solutions
  • Identify where predictive insights, automation, or optimization tools can improve performance
  • Work with technical partners to tailor outputs for usability and actionability
  • Ensure AI enhances decision quality — not complexity
• Drive Adoption & Responsible Use
  • Develop enablement programs and training materials
  • Monitor adoption metrics and remove barriers
  • Align all AI applications with governance, privacy, and security standards
  • Act as a trusted advisor on responsible AI implementation

What Success Looks Like

• AI-enabled tools are widely adopted across teams
• Planning and optimization decisions are faster and more consistent
• Manual processes are reduced
• Solutions scale across brands and markets
• Leadership clearly understands and values the business impact of AI enablement

Requirements

• Experience
  • 7–10 years of experience in media, marketing, analytics, transformation, martech, or technology enablement roles
  • Experience leading cross-functional initiatives in complex, matrixed environments
  • Demonstrated ability to operationalize tools and systems within business teams
  • Experience partnering with technical or data teams without serving as a hands-on developer
  • Deep media expertise is not required. Strong business process understanding and the ability to improve decision workflows are more important.
• AI & Data Fluency
  • Working knowledge of how AI and analytics tools are applied in business environments
  • Familiarity with predictive modeling, automation, optimization systems, or decision-support tools
  • Ability to evaluate AI solutions for business fit and scalability
  • Understanding of governance and responsible AI principles
  • Hands-on coding or machine learning development experience is not required.
• Skills & Attributes
  • Strategic thinker who connects technology to measurable outcomes
  • Strong communicator who can translate technical capabilities into business language
  • Comfortable navigating ambiguity while creating structure
  • Collaborative leader who builds alignment across agency, client, and technology teams
  • Pragmatic operator focused on scalable impact

What This Role Is — and Is Not

• This Role Is
  • A strategic integrator of AI tools
  • Focused on application, integration, and adoption
  • A bridge between business teams and technology partners
  • Centered on operational and business impact
• This Role Is Not
  • A software engineering position
  • A data scientist or machine learning model builder role
  • A pure innovation lab or experimentation function

Why This Role Matters

AI is transforming how marketing and media decisions are made. This role ensures innovation is practical, scalable, and embedded into everyday workflows — not siloed or experimental. You will help position the Client and the agency at the forefront of AI-enabled marketing by ensuring the right tools are used in the right ways to drive measurable business value.

Pay

New York: $120,000.00–$230,000.00

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. The objective is to increase this requirement over time, and many agencies as well as Omnicom’s corporate group already require five days of in-office attendance.