Senior Digital Product Analyst, Member Experience

About the role

The Senior Digital Product Analyst will measure, analyze, and optimize member engagement across Progyny’s digital experiences, including the member portal, website, and mobile app. This role partners closely with Product, UX, and Engineering teams to develop insights that drive engagement, adoption, retention, and satisfaction.

Responsibilities

• Own digital analytics reporting and insights for Progyny’s member portal, website, and mobile app
• Monitor and analyze member engagement metrics, behavioral trends, conversion funnels, and user journeys
• Develop dashboards and recurring reports to communicate KPIs and performance trends to stakeholders
• Partner with Product and UX teams to define success metrics for new features and digital initiatives
• Implement and maintain tracking plans, tagging strategies, and event instrumentation across digital platforms
• Identify opportunities to improve member engagement, usability, and digital adoption through data-driven recommendations
• Conduct A/B test analysis and support experimentation initiatives
• Collaborate with Engineering and Product teams to ensure analytics data quality and integrity
• Partner with Product and Data Engineering to ensure data availability in SQL/data warehouse environments
• Maintain analytics health and resolve discrepancies in reporting
• Support executive and operational reporting related to member digital experience performance

Requirements

• Bachelor's degree in Analytics, Statistics, Computer Science, Economics, or a related field, or equivalent relevant experience, required
• 5+ years of experience in digital analytics, product analytics, or web/app analytics
• Strong proficiency with analytics platforms such as Google Analytics (GA4), Adobe Analytics, Mixpanel, Amplitude, or similar tools
• Advanced Excel and strong data visualization skills using tools such as Tableau, Looker, Power BI, or similar
• Working knowledge of SQL and experience querying and combining large datasets preferred
• Understanding of digital product funnels, customer journeys, retention analysis, and experimentation methodologies
• Excellent communication skills with the ability to present insights to both technical and non-technical audiences
• Strong attention to detail and passion for improving user experiences through data

Qualifications

• A member-first mindset and passion for improving digital experiences
• Intellectual curiosity and a proactive approach to problem-solving
• Ability to balance strategic thinking with hands-on analytical execution
• Collaborative spirit and comfort working cross-functionally

Skills

• Nice to have: Experience analyzing healthcare, benefits, or consumer digital experiences
• Familiarity with mobile app analytics and attribution platforms
• Experience working in Agile product environments
• Understanding of HIPAA and data privacy best practices

Benefits

Progyny offers a total compensation package comprised of base salary, cash bonus, and equity. Progyny is proud to be an Equal Opportunity and Affirmative Action employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.