Senior Digital Product Analyst
About the role
We’re hiring a Senior Digital Product Analyst who will be responsible for the holistic customer experience optimization of BCBSNC’s online solutions, based on diverse data sources within their assigned applications. The incumbent will be a strategic leader, leveraging their knowledge of BCBSNC customer needs, online solutions, business objectives and data analysis to provide strategic recommendations focused on current and future state application needs to improve the user experience and drive business value. They will be a leader in utilizing customer experience best practices to validate that new application business solutions meet BCBSNC customer experience needs with data to ensure that optimum business benefit is being achieved while enhancing the current operating environment and relevant systems/applications.
Responsibilities
- Lead the evolution and maintenance of a digital-first enterprise content governance model in partnership and parallel to the enterprise design language system that creates consistency across experiences and repositories, enables clear content architecture, and ensures scalability for AI use cases
- Own and maintain a global taxonomy that informs information architecture across digital experiences, fosters data quality for scalable AI experiences, and builds AI engine optimization into all digital content
- Lead content development for highly regulated