Senior Digital Marketing Strategist – Email & Automation
American National · League City, TX · 1 wk ago
MarketingFull-time
Skills
- Email marketing
- Marketing automation
- Customer journey design
- Performance analytics
- Segmentation and personalization
- Testing and optimization
- Strategic planning
- Cross-channel campaigns
- Stakeholder management
- Automation process improvement
- Emerging digital marketing trends
About the role
This role serves as the strategic owner of email marketing and marketing automation initiatives. Responsibilities include developing and executing email campaigns and automated customer journeys, building segmentation and personalization strategies, driving testing, optimization, and performance improvements, analyzing campaign effectiveness, and communicating strategic recommendations. The role also involves partnering with stakeholders to align marketing efforts with business goals, enhancing automation processes and operational efficiency, supporting integrated cross-channel campaigns, mentoring team members, and championing best practices.
Responsibilities
- Serve as the strategic owner of email marketing and marketing automation initiatives
- Develop and execute email campaigns and automated customer journeys
- Build segmentation and personalization strategies
- Drive testing, optimization, and performance improvements
- Analyze campaign effectiveness and communicate strategic recommendations
- Partner with stakeholders to align marketing efforts with business goals
- Enhance automation processes and operational efficiency
- Support integrated cross-channel campaigns
- Mentor team members and champion best practices
- Stay ahead of emerging digital marketing and automation trends
Requirements
- Bachelor's degree
- 4–6 years of experience in digital marketing, email marketing, or marketing automation
- Experience with Salesforce Marketing Cloud, Adobe Marketo, or similar platforms
- Strong understanding of automation, segmentation, customer journeys, and lifecycle marketing
- Proven success managing complex campaigns and optimization initiatives
- Strong analytical, strategic thinking, and stakeholder management skills
- HTML/CSS and SQL knowledge (a plus)