Senior Digital Marketing Manager | Sage Home Loans

About the role

This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

Responsibilities

• Paid Media & SEM Campaign Management
• Own strategy, execution, and optimization across paid search (SEM), paid social, display, and emerging digital media channels
• Manage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performance
• Implement rigorous A/B testing across ad creative, landing pages, and audience segments to drive continuous improvement
• Ensure all advertising campaigns align with mortgage regulatory standards and compliance requirements
• Search Engine Optimization, AEO & GEO
• Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies
• Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces
• Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema markup implementation
• Maintain accurate tagging, attribution, and CRM integrations across all digital properties
• Website Experience & Landing Page Optimization
• Own the end-to-end website conversion funnel from ad click to application start, with a relentless focus on revenue generation
• Lead landing page strategy and testing frameworks—including A/B and multivariate tests—to increase engagement, reduce drop-off, and improve qualified lead flow
• Collaborate with product, engineering, and analytics teams to deploy site enhancements quickly and iteratively
• Use behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable conversion lift
• Manage affiliate marketing conversion optimization
• Website Content Strategy & Management
• Oversee website content strategy to support demand generation, brand authority, client education, and organic search performance
• Align editorial calendars with paid media, search priorities, and product initiatives
• Ensure website content reflects Sage’s client-first mindset and simplifies complex mortgage topics for everyday borrowers
• Optimize content distribution across owned, earned, and paid channels to maximize reach and engagement
• Analytics, Reporting & Revenue Ownership
• Establish clear KPIs across acquisition, engagement, and conversion—tying marketing activity directly to revenue generation
• Build dashboards and present performance insights to senior stakeholders with actionable recommendations
• Maintain accurate tagging, attribution, and CRM integrations across all digital properties
• Continuously evaluate and refine the martech stack to improve measurement, scalability, and speed-to-insight
• Cross-Functional Leadership
• Partner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goals
• Contribute to strategic planning, forecasting, and growth modeling as a key voice in shaping Sage’s digital future
• Partner with customer experience to oversee Sage’s brand reputation across digital platforms

Qualifications

• 6+ years of experience in digital marketing with deep expertise in paid media (SEM), SEO, website conversion optimization, and content strategy
• Prior people management experience with a track record of building, coaching, and scaling high-performing teams
• Proven success managing SEM campaigns and performance budgets with direct accountability for revenue generation and measurable growth
• Strong command of search engine optimization principles including technical SEO, on-page strategy, and link-building
• Working knowledge of AEO, GEO, and evolving AI-driven search ecosystems
• Hands-on experience leading landing page strategy and CRO testing frameworks (A/B, multivariate) with measurable conversion impact
• Proficiency with Google Ads, GA4, Google Tag Manager, CRM integrations, and modern analytics platforms
• Experience managing website content strategy and ensuring alignment across SEO, paid, and brand channels
• Strong analytical skills with the ability to translate complex data into clear, actionable strategy
• Experience in regulated industries such as mortgage, fintech, or financial services preferred
• Ownership mentality with a bias toward action, speed, and continuous improvement—plan beats no plan
• Ability to operate independently in a fast-paced environment where every second counts

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Pay

Compensation: This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

Total Cash Compensation Range: $90 – $130K per year

Schedule

This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.