Senior Digital Marketing Account Manager
How You'll Contribute
- Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them
- Develop, present, and implement holistic growth marketing strategies that align with client goals, covering aspects like user acquisition, conversion, and revenue growth
- Partner with cross-functional teams to execute multi channel marketing campaigns that ensure alignment with client expectations, and deliver on ROI
- Define lead scoring attributes and identify opportunities for our customers to capitalize on
- Lead weekly or biweekly client calls to review program KPIs, deliverable updates, and program progress
- Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually
- Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions
- Partner with Sales to offer a holistic service that can lead to increased revenue
- Travel to meet with clients in-person to strengthen partnerships and gain a deeper understanding of their business
What You'll Bring to Xometry
- Proven experience (4+ years) in a growth marketing or digital strategy role
- 2+ years experience in a client-facing position or agency experience
- Bachelor’s degree in Marketing, Business or related field preferred
- In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack
- Outstanding communication and people skills
Some Nice-to-Have Experience
- B2B and/or industrial/manufacturing industry knowledge
- Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins
- Experience using marketing automation platform tools (e.g., HubSpot, Pardot, etc.)
Certifications
- Hubspot (email, Inbound)
- Google Analytics
- Google Ads
- Project management
Pay
The estimated base salary range for new hires into this role is $87,000 - $97,000 annually depending on factors such as job-related skills, relevant experience, and location.
Benefits
- 401(k) match
- Medical, dental and vision insurance
- Life and disability insurance
- Generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave
- EAP, other wellbeing resources
About the Role
At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies. With a remarkable 125-year legacy in the business, we're now expanding our client-facing Growth Marketing team to serve our most upper-tier customers.
Qualifications
Proven experience (4+ years) in a growth marketing or digital strategy role
2+ years experience in a client-facing position or agency experience
Bachelor’s degree in Marketing, Business or related field preferred
In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack
Outstanding communication and people skills
Some nice-to-have experience:
- B2B and/or industrial/manufacturing industry knowledge
- Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins
- Experience using marketing automation platform tools (e.g., HubSpot, Pardot, etc.)