Senior Digital Designer
ZAGG, Inc. · Salt Lake City, UT · 3 days ago
Art & CreativeFull-time
About the role
ZAGG Brands is a global leader in accessories and technologies that empower mobile lifestyles. Our award-winning product portfolio includes screen protection, power management solutions, mobile keyboards, cases and personal audio.
Responsibilities
- Take digital design projects from ideation to completion
- Develop story-driven visual content across digital channels to support our website and Amazon strategies
- Create creative marketing assets using Adobe Photoshop and Figma
- Create visual assets by integrating marketing objectives, target audience data, and product story content
- Understand brand standards and style guidelines to ensure that assets are accurately produced based on approved style guidelines
- Complete digital growth-focused creative tasks; imagery and layout design for emails, promos, paid ads, social advertising, etc.
- Complete web-focused creative tasks; imagery and layout design for hero banners, gallery tiles, carousels, category pages, product pages, etc.
- Create accurate production files based on approved style guides and direction for team lead
- Dive deep into data to find meaningful insights that inform visual communication and product story decisions
- Communicate product stories using customer journey maps, prototypes, storyboards, wireframes, shot lists, and mockups
- Ensure and maintain a positive environment with team members
- Represent the Creative Team in overall leadership, setting the example for creative excellence and always leading by example
- Inspire and motivate the creative team by promoting a high-performance, friendly environment, strong sense of urgency, quality standards, creative exploration, and continuous learning
- Translate business objectives to brand and product visual design
- Conceptualize multiple creative solutions to address Digital and Social Media objectives and strategies
- Develop advertising ideas to promote product messaging and product stories
- Continuously promote and evolve the style guide to drive brand consistency across consumer touch points
- Mentor and lead freelancers through project development and design projects
- Collaborate effectively with cross-functional partners including Digital, Social, Marketing, and Product
- Ideate and collaborate directly with the Creative Director, Senior Art Director, Art Directors, Copywriters, Photographers, etc.
Requirements
- Bachelor’s degree required or equivalent work experience
- Advanced skills in Adobe Photoshop; layers, masking, color correction, etc.
- Mastery of visual content creation, including photo editing, layout design, and typography
- Ability to work on multiple projects simultaneously with tight deadlines and incorporate feedback intelligently
- Passionate for design and creative problem solving
- Motivation, decisiveness, organizational skills, efficiency, and dedication
- Highly self-motivated and proactive in owning and completing creative tasks
- Strong desire to be challenged, work hard, and grow personally and professionally
Qualifications
- Experience in digital design and visual content creation
- Understanding of brand standards and style guidelines
- Proficiency in Adobe Photoshop and Figma
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects