Senior Digital Copywriter
Who We Are
Meraki means putting your soul, creativity, and love into your work. We believe the best marketing isn't really marketing at all. It's creating brand narratives that resonate with people and inspire action. That's why we blend digital strategy, creativity, and social and cultural intelligence to help healthcare and life sciences brands build trust, shape conversations, and create meaningful impact. Our team partners with leading healthcare and life sciences companies to deliver insight-driven social media, integrated campaigns, and digital experiences that connect with audiences in authentic ways. As a 100% employee-owned agency, every team member has a stake in our collective success. We’ve built a culture where talented people can do the best work of their careers—working with soul, embracing curiosity and continuous learning, and creating work that truly makes a difference.
About the Role
The Senior Digital Copywriter works closely with the Account Manager and the creative team to develop concepts and write copy that clearly communicates and strengthens our clients’ unique healthcare brands. This individual will specialize in creating engaging, research-based content for social media and other digital channels. This individual will also partner with designers to execute engaging digital content and ensure we use the latest social media platforms, formats, and strategies. Finally, the right person will be excited to develop and maintain an awareness of the competitive landscape, trends, and conversations impacting our clients’ industries.
Candidates must have a minimum of 5 years of agency experience as a copywriter, delivering content and concepts across social and digital platforms, preferably for healthcare brands.
Responsibilities
- Conducting in-depth research on industry-related topics (using social listening, case studies, white papers, etc.) in order to develop original content
- Developing content for social media posts and platforms, articles, product descriptions, and brand websites
- Assisting in developing content for advertising and/or promotional campaigns
- Contribute to campaigns from concept to completion in collaboration with the creative and account teams
- Proofreading content for errors and inconsistencies
- Editing and polishing existing content to improve readability and impact
- Conducting keyword & topic research using social listening & search tools and implementing SEO best practices to optimize content for discoverability
- Creating compelling headlines and body copy aligned to the client's brand guidelines that will capture the attention of the target audience
- Identifying audience interests and recommending new content to address client growth opportunities
Requirements
- Excellent writing, editing, and communication skills
- Willing to offer creative thinking in collaboration with subject matter experts
- Personable and comfortable working with a wide variety of people styles
- Experience writing for a variety of platforms and formats, especially social media
- Agency experience developing social-first copy and content for beauty, skincare, or personal care brands is strongly preferred
- Experience writing in AP style and familiarity with AMA style guides are a plus
- Self-motivated and able to function independently in a fast-paced working environment
- Strong organizational and time management skills
- A deep understanding of the social media space
- Strong attention to detail
- Working knowledge of content management systems
- Proficient in all Microsoft Office applications and Google Workspace
- The ability to handle multiple projects concurrently
- The ability to work within established brand guidelines
- Knowledge of FDA regulatory requirements for Rx and Medical Device products is preferred
- Bachelor’s degree in journalism, marketing, or communications is preferred
Benefits
- Eligibility in the Company’s ESOP
- Competitive salary of $75k-$105k based on experience and qualifications
- Full health insurance benefits (medical, dental, and eye)
- 401K retirement program (with company match)
- Monthly internet/phone stipends
- Flexible vacation policy
This is a remote, work-from-home opportunity.