Senior Digital Communications Specialist

Social Media Strategy & Channel Management

Develop and oversee multi-channel social media strategies that support corporate and product marketing priorities. Think strategically about long-term channel positioning, content mix, audience targeting, and engagement approaches and identify when strategies need refining. Create best practices for each platform and coach internal stakeholders on thoughtful social use. Ensure a cohesive and differentiated brand presence across all social media touchpoints and continued maturation of social platforms. Ties social strategies to the overarching digital experience for customers and audience segments.

Content Creation & Visual Storytelling

Identity and pitch new, creative content ideas that push for fresh, platform-appropriate activity while maintaining brand guidelines. Strong ability to independently write catchy, captivating content that compels audiences to engage. Create basic social assets using design tools (e.g., Canva, Adobe Express, InDesign, or similar). Collaborate with designers and videographers to bring larger creative concepts to life by providing clear briefs, feedback, and direction for visual and video content. Proactively develop and maintain editorial calendar to plan content related to company initiatives and execute in a timely manner.

Platform Intelligence & Trends Monitoring

Stay informed on platform algorithm updates, best practices, new features and industry benchmarks to keep strategies current. Monitor emerging trends, audience behavior, and cultural trends to identify new content opportunities. Share insights and apply learnings to ensure content relevance and support ongoing optimization.

Stakeholder Consultation & Collaboration

Serve as a trusted advisor to corporate and product content teams and coach them on social content creation. Provide strategic recommendations on content, messaging, formats, timing, and platform features and use. Partner with cross-functional teams, including content strategists, graphic designers, and videographers/animators, to bring social concepts to life. Support internal teams with social expertise during campaigns, announcements, and product launches.

Paid Social Campaign Management (LinkedIn Focus)

Lead planning, execution, and optimization of paid LinkedIn campaigns. Provide guidance on targeting, objectives, content formats, and messaging. Recommend budget allocations and monitor pacing, spending efficiency, and campaign ROI. Ensure campaigns align with broader marketing goals and overarching channel strategies.

Performance Analytics & Optimization

Own social media reporting, dashboards, and performance insights in close collaboration with data analysts. Analyze platform trends, content performance, and audience behavior to refine strategy and continually optimize channels. Plan and execute tests to experiment with new ideas and refine content substance, creative, and copy. Translate data into actionable recommendations and present findings to internal stakeholders.

Employee Advocacy Program Management

Oversee the internal employee advocacy program to amplify corporate and product content. Develop monthly content bundles, engagement prompts, and internal promotion tactics. Track program performance and identify opportunities to increase employee participation and reach.

Social Listening & Insights

Manage the social listening platform to monitor conversations, brand mentions, and emerging topics. Synthesize insights into regular summaries for corporate and product teams. Identify risks, opportunities, audience sentiment, and competitive trends.

Community Building & Engagement

Grow and nurture online communities by strategically following relevant individuals, partners, industry voices, and customers to expand visibility and engagement. Actively monitor conversations across social platforms to identify opportunities for real-time interaction and brand visibility. Initiate and respond to comments, messages, and discussions in a timely, brand-appropriate manner. Develop the strategy and framework for a new influencer/creator program. Identify relevant influencers/creators, vet opportunities, and manage ongoing relationships. Oversee content collaboration, compensation processes, and performance measurement. Ensure influencer/creator content aligns with brand voice, product messaging, and compliance requirements.

Influencer & Creator Program Development

Develop the strategy and framework for a new influencer/creator program. Identify relevant influencers/creators, vet opportunities, and manage ongoing relationships. Oversee content collaboration, compensation processes, and performance measurement. Ensure influencer/creator content aligns with brand voice, product messaging, and compliance requirements.