Senior Digital Analyst

The Search Stops Here.® True Talent Group® (www.truetalentgroup.com) connects talent and clients with a true fit.We're on the search for a Senior Digital Analyst to join our healthcare client on an ongoing contract opportunity. This is a hybrid role based in the Twin Cities, offering the opportunity to work alongside an innovative marketing analytics team that's transforming how data drives healthcare decisions. If you're passionate about turning complex data into meaningful insights, optimizing digital experiences, and helping marketing teams make smarter decisions, this could be the perfect opportunity. Is it you? THE ROLEAs the Senior Digital Analyst, you'll serve as the analytics expert supporting marketing and digital teams by delivering actionable insights across websites, campaigns, and customer journeys. You'll partner closely with marketers, data engineers, and business stakeholders to develop measurement strategies, build dashboards, maintain Adobe Customer Journey Analytics (CJA), and ensure the organization is making data-driven decisions with confidence.This role is ideal for someone who enjoys blending technical expertise with business strategy while helping stakeholders understand the "why" behind the data. WHAT YOU'LL DOYou'll help shape digital marketing performance by:Leading analysis of website, campaign, and digital marketing performance while providing strategic recommendationsPartnering with marketing teams to define KPIs, measurement plans, and reporting strategiesAdministering and optimizing Adobe Customer Journey Analytics (CJA), including connections, data views, calculated metrics, segments, and governanceBuilding dashboards and recurring reports that empower stakeholders with meaningful insightsWriting SQL queries to validate, join, and analyze marketing data stored within DatabricksIdentifying and troubleshooting data discrepancies across multiple reporting platformsCollaborating with data engineering teams to improve curated datasets and reporting infrastructureTraining marketing partners on analytics tools while enabling self-service reportingSupporting privacy-first measurement strategies and ensuring data governance best practicesPresenting findings and recommendations to marketing leadership and business stakeholders THE QUALIFICATIONSEducation & ExperienceBachelor's degree in Statistics, Mathematics, Business, Computer Science, Marketing Analytics, Economics, or a related quantitative field (or equivalent experience)5–7+ years of experience in digital analytics, marketing analytics, or a related fieldExperience supporting enterprise marketing organizations through data-driven decision makingExperience working within Agile or Scrum environments is preferred Skills & ExpertiseHands-on expertise with Adobe Customer Journey Analytics (CJA) or Adobe AnalyticsExperience administering enterprise analytics platforms and maintaining governance standardsStrong SQL skills with experience querying relational databases and cloud-based data environmentsExperience building dashboards using business intelligence or visualization toolsDeep understanding of digital marketing measurement, attribution, segmentation, experimentation, and reportingExcellent communication skills with the ability to translate technical findings into actionable business recommendationsStrong stakeholder management and cross-functional collaboration skills Preferred QualificationsExperience with Adobe Launch, Adobe Experience Platform (AEP), XDM schemas, or data layer implementationExperience working with Databricks, Spark, or lakehouse architecturesPython or R experience for analysis and automationExperience within healthcare or another highly regulated industryFamiliarity with Adobe Journey Optimizer, Adobe Target, or personalization platformsExperience working in privacy-first digital measurement environments Ready to join our team of experts? Apply now online at www.truetalentgroup.com. Please, no phone calls. We look forward to hearing from you! About True Talent GroupAt True Talent Group, we excel at connecting top talent with ideal positions. Specializing in marketing, creative, and digital roles in the Twin Cities, we're dedicated to finding the perfect fit for both candidates and clients.We're always on the search for highly skilled individuals who thrive in fast-paced environments. People who team with True Talent Group are excellent communicators, self-directed, innately curious, masters of their craft, and committed to continuous learning and growth.