Senior Demand Generation Specialist - (Austin TX, San Francisco CA or Nashville TN - hybrid)

About Motive

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet‑related spend in a single system. Combined with industry‑leading AI, the Motive platform gives complete visibility and control, significantly reducing manual workloads by automating and simplifying tasks. Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Requirements

Location: Austin (preferred), San Francisco, or Nashville – hybrid (2 days a week in office). Must be in the office at the chosen location.

Business Objective

Support net‑new pipeline generation from new‑logo accounts by executing full‑funnel, multi‑channel campaigns in the market, using ABM as a core strategy. Increase campaign effectiveness by bringing strong execution, organized operating processes, account and market research, and practical performance insights to segment priorities.

Responsibilities

• Execute and support account‑based marketing programs and demand‑generation campaigns.
• Own selected ABM programs from brief creation through execution and follow‑up, including audience requirements, creative inputs, UAT, and stakeholder communication.
• Partner with Content Marketing, Solutions Marketing, and Product Marketing to map content and messaging to buyer needs and funnel stages, identify gaps, and coordinate requests for new assets.
• Partner with Marketing Operations and Analytics to support audience segmentation, list hygiene, campaign setup, routing, and accurate campaign reporting.
• Collaborate with cross‑functional teams to launch, monitor, and improve campaigns across email, LinkedIn, display, content syndication, web, webinars, direct mail, and future channels.
• Own execution for select channels or activations (e.g., microsites, webinars, direct mail, gifting, time‑bound sales plays) with guidance.
• Ensure channel execution reflects approved messaging, target‑account priorities, and buyer‑journey stages.
• Monitor channel activity and surface practical recommendations based on segment needs, buyer behavior, and performance.
• Contribute to quarterly planning by gathering inputs from Product Marketing, Marketing Operations, Channels, Events, Creative, Field, and other partners.
• Support webinar topic planning, direct‑mail forecasting, asset planning, and creative briefing.
• Track, communicate, and update campaign timelines and deliverables as priorities change.
• Conduct account and market research to identify audience opportunities, market signals, competitive insights, and timely campaign themes.
• Troubleshoot executional roadblocks independently; escalate broader risks with clear context and recommendations.
• Identify opportunities to improve campaign processes, documentation, handoffs, calendars, and marketing resources.
• Contribute to strategic projects that support demand‑generation goals, marketing OKRs, and business growth.

Core Competencies

• Execution: Strong ability to execute campaigns and workstreams with attention to detail, timelines, dependencies, and quality; independently owns campaign components from planning through launch and follow‑up.
• Adaptability and continuous improvement: Thrives in a fast‑moving environment, adapts priorities as business needs evolve, and sharpens skills, processes, and judgment through feedback and experimentation; leverages AI and agentic tools to improve output and efficiency.
• Marketing fundamentals: Working knowledge of demand generation, ABM frameworks, buyer personas, user journeys, funnel stages, and campaign channels; understands how activity supports pipeline creation.
• User focus: Develops understanding of audiences, account priorities, buying groups, and stakeholder needs; uses market context to improve relevance and timing.
• Collaboration: Builds trusted relationships with Marketing Operations, Product Marketing, Content, Design, Channel, Events, Field Marketing, and other partners; ensures reliable handoffs.
• Analytical thinking: Comfortable reviewing campaign and pipeline performance data using Excel, Google Sheets, Tableau, and Salesforce; identifies trends and translates observations into practical recommendations.
• Problem‑solving and initiative: Independently resolves execution issues, identifies root causes and operational gaps, and proactively seeks opportunities to improve outcomes.
• Communication: Communicates clearly across written, verbal, and presentation formats; creates concise briefs, status updates, program communications, and marketing resources.

Qualifications

• Technical skills: Salesforce (highly preferred), Asana, Sendoso (or equivalent), Outreach, Goldcast, Glean.
• 3+ years of experience in B2B marketing, demand generation, integrated campaigns, or a related field, preferably in technology or SaaS.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Pay

United States: $82,000 — $114,000 USD (compensation range depends on residence). Total compensation may include restricted stock units and is based on education, work experience, and certifications.

Benefits

• Health, pharmacy, optical, and dental care benefits
• Paid time off and sick time off
• Short‑term and long‑term disability coverage
• Life insurance
• 401(k) contribution
• Additional benefits subject to eligibility requirements (see Motive Perks & Benefits)