Jobs · Marketing

Senior Demand Generation Manager | NAM

Deel · United States · 1 mo ago
RemoteRemoteMarketing$11.2/hrFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes "Who We Are Is What We Do." That's company description. Then "What You'll Do" (responsibilities). Then "What You'll Bring" (requirements/qualifications/skills). Then "Benefits". Also "Application Deadline for U.S. Applicants" maybe not needed? It's metadata; we can fold into short p or drop. Also "Total Rewards" includes salary info? It mentions salary range reflects gross base salary, OTE etc. No specific numbers given. So we should not create Pay/Schedule/Benefits unless actual numbers. Benefits we have details: health insurance, 401k, disability, life, EAP, FSA, flexible time off (PTO), 12 paid holidays, parental leave. Also "Total Rewards" mentions stock grant opportunities, additional perks, optional flexible working office membership. So we can include Benefits section with those details. Also maybe "About the role" could be the company description? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should include sections only when posting has real specific content. We have About the role: we can put company description under About the role. Responsibilities: "What You'll Do" content. Requirements/Qualifications/Skills: "What You'll Bring" includes many items; we can split into Requirements (experience, track record), Qualifications (maybe education? none), Skills (specific skills). But we can also combine into one section Requirements (or Qualifications). The instruction: prefer a few substantive sections over many thin ones. So we could have About the role, Responsibilities, Requirements (covering what you'll bring), Benefits. Avoid Pay/Schedule as no specifics. Also we should not repeat job title as heading. No Job ID. We need to preserve all substantive information, not invent or summarize away detail. So we need to include bullet lists for duties/requirements/benefits. We need to remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. So we need to cut out the long EEO paragraph, the accommodation paragraphs, the privacy policy, the NYC Local Law 144, etc. Also cut "Application Deadline for U.S. Applicants: Recruiting timelines vary..." maybe we can keep as short p? It's metadata but not boilerplate? It's about application deadline; maybe we can fold into a short p under About the role? The instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. So we can include a short p for that line. Also "Total Rewards" section includes salary info but no numbers; we can incorporate into Benefits? It mentions salary range reflects gross base salary, OTE etc. Since no specific numbers, we should not create Pay section. But we can mention that compensation details are discussed in total rewards? Might be considered filler. Better to omit. We need to keep "Stock grant opportunities dependent on your role, employment status and location", "Additional perks and benefits based on your employment status and country", "Optional flexible working office membership, with IWG". Those are benefits. Thus Benefits section bullet list: Health Insurance Effective from Day 1 (Medical, Dental, & Vision); 401k Retirement Plan; Disability Insurance; Life Insurance; Employee Assistance Program (EAP); Flexible Savings Account (FSA); Flexible time off (PTO); 12 paid holidays per year; Parental leave: 16 weeks for the birthing parent and 8 weeks for the non-birthing parent; Stock grant opportunities dependent on role, employment status and location; Additional perks and benefits based on employment status and country; Optional flexible working office membership, with IWG. Now Responsibilities: need to capture all bullet points under "What You'll Do". It's a long paragraph with multiple sentences separated by semicolons. We should convert each semicolon-separated item into

  • . Let's parse: "Set & Align NAM Marketing Strategy Drive strategy for NAM across all segments and buyer personas; work with global Brand, Demand Gen, Events, Product Marketing, and Paid Media teams to adapt strategy for regional impact Partner with regional Sales leadership to understand market dynamics and ensure marketing fuels Sales rhythm and pipeline Use AI to model scenarios, forecast ROI, and rapidly test unconventional approaches—bring bold, data-driven recommendations to leadership Lead strategy huddles with global teams, regional partners, and Sales; energize stakeholders and rally everyone around ambitious goals Orchestrate & Execute Orchestrate alignment across all global marketing functions; design bold, cohesive campaigns that weave together brand, demand, events, and creative messaging into one unified NAM motion Build and energize a coalition of global and regional teams; align priorities, remove blockers, and make sure everyone wins Get hands-on on highest-impact initiatives: guide campaign builds, shape creative direction, push boundaries, and iterate relentlessly Use LLMs and AI tools to rapidly generate campaign concepts and messaging; adapt global work for NAM at speed without sacrificing quality Collaborate & Drive Momentum Work closely with regional Sales teams and SDRs to understand what drives momentum; adapt all programs based on market feedback Partner with global teams as the voice of NAM—advocate for regional needs, push back when needed, and find solutions that make everyone stronger Coach execution partners (agencies, global colleagues, internal teams) and remove blockers; own the connective tissue across all functions Own NAM Marketing Outcomes Drive NAM market performance: brand awareness, competitive positioning, pipeline, customer acquisition, and growth velocity—you're accountable for how Deel shows up in the region Partner with regional Sales and Analytics to understand what's working in market and where to double down; bring market insights back to global teams Build strong feedback loops with Sales, customers, and regional partners; adapt strategy based on real market signals and wins Lead cross-regional collaboration: share NAM learnings with other regions and bring global insights back to NAM; elevate the entire organization's regional marketing excellence" We need to split into list items. Some headings like "Set & Align NAM Marketing Strategy", "Orchestrate & Execute", "Collaborate & Drive Momentum", "Own NAM Marketing Outcomes" are subheadings within responsibilities. Should we treat them as headings? The instruction says use

    for section headings (e.g. About the role, Responsibilities...). Within responsibilities we could keep them as bold text? But we only allowed

    ,
    • ,

      . We could embed subheadings as inside

    • ? Not prohibited. But better to keep each bullet as
    • and maybe include the heading as part of the bullet text. That's fine. Thus we will create
        with each item. Now Requirements/Qualifications/Skills: "What You'll Bring" list. Let's parse: "8+ years in marketing, growth marketing, or integrated campaigns (SaaS/tech preferred); experience driving full marketing P&L or regional budget a plus Proven track record building and scaling multi-channel marketing programs that drive pipeline and revenue—with tangible examples of bold, creative campaigns that broke through Deep experience with demand generation, brand, creative, and digital marketing—you're a strategic generalist who can do it all Entrepreneurial mindset: you see gaps, build coalitions, move fast, and ship—you're comfortable operating in ambiguity and owning outcomes Advanced ability to forecast and optimize funnel performance across channels; strong command of marketing metrics (CPL, cost per SQO, ROAS, pipeline ROI) Hands-on builder and creative: you can take an initiative from concept → build → launch → analyze → iterate, and ship fast without sacrificing quality; you enjoy getting into the creative details Outgoing, energetic, people-first approach: you build genuine relationships, energize teams and stakeholders, and rally people around ambitious goals; you're magnetic and drive momentum Exceptional collaboration and influence skills—you get buy-in, align teams without authority, and communicate with clarity and confidence Comfort with AI tools and eagerness to leverage them to move faster (LLMs, agents, automation for campaign creation, content, and optimization) Leadership presence: at ease presenting to executives, Sales teams, and customers; able to inspire and persuade Operates as a senior individual contributor or emergent leader: autonomous, accountable, highly data-driven, and self-motivated Commercial mindset: you think like a founder—how do we grow, acquire, and delight customers? Strategic and creative—you balance data-driven decision-making with intuition, taste, and boldness Fluent in written and spoken English" We can treat each semicolon-separated chunk as a bullet. Some have internal commas. We'll just make each line a
      • . Also we might want to split into Requirements and Skills sections? But we prefer few sections. Could have a single "Requirements" section covering all. Or we could have "Requirements" and "Skills". Since instruction prefers few substantive sections, we can combine into one "Requirements" section. Now About the role: we need to include the company description paragraph(s) from "Who We Are Is What We Do." up to maybe before "What You'll Do". That includes multiple paragraphs. We'll put them in

        tags. We also need to include the short metadata about Application Deadline. We'll add a

        after About the role maybe. Now ensure we don't include boilerplate: remove EEO, accommodation, privacy, NYC Local Law 144, etc. Also remove "Unless otherwise agreed, we will communicate..." etc. Also remove "You can view the most up-to-date job listings..." etc. Also remove "Deel welcomes persons with disabilities..." etc. Also remove "As part of our hiring process..." etc. Also remove "For NYC Residents: In accordance..." etc. Now produce HTML fragment. Let's craft:

        About the role

        Who We Are Is What We Do. Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly. Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers. Why should you be part of our success story? As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are. Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google. Your experience at Deel will be a career accelerator.

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