Senior Demand Generation Manager

Responsibilities

• Own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.
• Play a critical role in translating AI product innovation and positioning into scalable, high-performing campaigns that resonate with technical and business audiences.
• Lead AI-focused integrated campaign strategy.
• Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings.
• Translate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome-driven campaign narratives.
• Drive Multi-Channel Execution & Optimization.
• Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web.
• Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms.
• Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive).
• Own experimentation strategy including A/B testing, messaging refinement, and performance optimization.
• Align Messaging & Go-to-Market.
• Collaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns.
• Partner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motions.
• Develop enablement materials that support AI campaign launches and field activation.
• Own Performance & Pipeline Impact.
• Build reporting frameworks and dashboards to measure AI campaign performance and ROI.
• Conduct post-campaign analysis and translate insights into strategic improvements.
• Leverage intent data, behavioral signals, and AI-driven insights to improve targeting and personalization.
• Elevate AI Campaign Excellence.
• Stay current on AI market trends, buyer behavior shifts, and emerging AI use cases.
• Act as a thought partner to leadership on AI go-to-market strategy.

Requirements

• 6–10+ years of B2B demand generation or integrated campaign experience.
• Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions.
• Demonstrated success driving pipeline growth through full-funnel integrated campaigns.
• Deep understanding of how to position complex AI offerings for both technical and executive audiences.
• Strong analytical expertise with experience tying campaign performance to revenue impact.
• Experience running account-based or targeted AI campaigns.
• Ability to operate strategically while executing at a detailed level.
• Excellent cross-functional leadership and stakeholder management skills.